1:1 Marketing – Personalized Communications
Nov 20th, 2008 by Paul Miser
In past blog posts we have discussed 1:1 Multichannel Marketing as a strategy to engage customers in individual, personal conversations generated by the use of customer data. Over the past several months, we have seen a tremendous increase in traffic to our website from people searching for 1:1 Marketing which got us thinking. Why are we suddenly seeing so much traffic for 1:1 Marketing? So we did some research on the current business environment and found two main reasons for this sudden upward trend in traffic:
1. The increasing transition from mass communications to personalized conversations with individual customers.
2. The need to track and measure marketing efforts to determine MROI down to the individual customer.
To satisfy this sudden interest in 1:1 Marketing, Spur Communications has created a quick demonstration about how 1:1 Marketing works and how your company could communicate on a personalized level with your customers and prospects.
1:1 Marketing Demo
Feel free to click around and comment with any questions or comments below.
