Comments on: Brand Erosion: Killing Your Organization One Tiny Bit At A Time http://spurspectives.com/brand-erosion-killing-your-organization-one-tiny-bit-at-a-time/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 12:24:22 +0000 http://wordpress.org/?v=2.5.1 By: Autom http://spurspectives.com/brand-erosion-killing-your-organization-one-tiny-bit-at-a-time/#comment-5403 Autom Thu, 03 Sep 2009 16:24:13 +0000 http://spurspectives.com/?p=135#comment-5403 understood, Dave. and i can certainly empathize with your reaction...in any event, onwards n upwards! :) understood, Dave. and i can certainly empathize with your reaction…in any event, onwards n upwards! :)

]]> By: David Svet http://spurspectives.com/brand-erosion-killing-your-organization-one-tiny-bit-at-a-time/#comment-5402 David Svet Thu, 03 Sep 2009 16:23:04 +0000 http://spurspectives.com/?p=135#comment-5402 You make a great point Autom. And, again, this isn't a big deal. I was just surprised that a company that leads the customer data analytics market would not be able to track the difference between a prospect who's never been contacted and one with whom they've had several, in-depth conversations. Thanks! You make a great point Autom. And, again, this isn’t a big deal. I was just surprised that a company that leads the customer data analytics market would not be able to track the difference between a prospect who’s never been contacted and one with whom they’ve had several, in-depth conversations.

Thanks!

]]> By: Autom http://spurspectives.com/brand-erosion-killing-your-organization-one-tiny-bit-at-a-time/#comment-5401 Autom Thu, 03 Sep 2009 16:11:28 +0000 http://spurspectives.com/?p=135#comment-5401 if i understand the scenario correctly, there appears to have been a communication gap between your last dialogue with the software vendor and the time you received an email from him in which he proposed to act as your rep. was his proposal presumptuous? it appears to have been the case, from your perspective. i got the impression that you interpreted his push to represent you as misleading of his brand promise. i would sympathize if (and only if) this person WENT AHEAD and represented you without your prior consent. in that case, not only would it have been poor brand management but also unsound business practice. all things considered, as you pointed out, no major harm done to you. but in light of the tough economy, one can see how some are wildly driven to push their sales/marketing efforts to extremes. however, there are clear risks to credibility (something which is strongly tied to brand integrity) if such efforts impact client relationships when such relations are undermined by blatant pre-meditated and pre-emptive measures that sour a hand shake agreement. now more than ever, brands must pay close attention to clarity of intent. imagine if everyone did so, we'd be spared with much grief and awkwardness. if i understand the scenario correctly, there appears to have been a communication gap between your last dialogue with the software vendor and the time you received an email from him in which he proposed to act as your rep. was his proposal presumptuous? it appears to have been the case, from your perspective. i got the impression that you interpreted his push to represent you as misleading of his brand promise. i would sympathize if (and only if) this person WENT AHEAD and represented you without your prior consent. in that case, not only would it have been poor brand management but also unsound business practice.

all things considered, as you pointed out, no major harm done to you. but in light of the tough economy, one can see how some are wildly driven to push their sales/marketing efforts to extremes. however, there are clear risks to credibility (something which is strongly tied to brand integrity) if such efforts impact client relationships when such relations are undermined by blatant pre-meditated and pre-emptive measures that sour a hand shake agreement.

now more than ever, brands must pay close attention to clarity of intent. imagine if everyone did so, we’d be spared with much grief and awkwardness.

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