Posted in 1:1 Marketing, CRM, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 8th, 2010
The saying, “all good things come to pass,” is probably falling on the lips of more than one CEO at a financial firm these days. No, I’m not talking about market events; I’m talking about social media. The financial sector’s reluctance to use social channels is officially over. FINRA, the regulatory organization that provides rules [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, individualized marketing, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, seth godin, social branding, social marketing, social media, social network, spur communications, web on Jan 21st, 2010
Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Jan 19th, 2010
You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]
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Posted in 1:1 Marketing, SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, customer relationship management, donor engagement, follower, leader, marketing, marketing budget, marketing innovation, network, personalized marketing, social marketing, social media, social network, spur communications on Nov 11th, 2009
Do you know who your best customers are? My best customers are the ones who routinely buy what I sell. Now that sounds simple doesn’t it? Well, it is and it isn’t. There are a lot of customers who buy what I sell and probably the same is true for you. But how many of [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, personalized marketing, spur communications on Sep 3rd, 2009
I got an email the other day from a guy I know. He sells enterprise-level software for data analysis that’s used by marketers to study their customer data. It enables you to drill down in massive databases to glean all manner of insight about the behavior of your customers — very powerful stuff. I’ve talked [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, individualized marketing, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, web on Jul 30th, 2009
The explosion of social media has brought a huge number of companies and organizations into the fray hoping to capitalize on it for lead generation. This is all well and good. But, I talk to marketing, sales, and development executives all over the world who are still trying to figure out how to make this [...]
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Posted in 1:1 Marketing, SPURspectives, Uncategorized, branding, community, donor, donor engagement, follower, fundraising, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social media, social network, spur communications, transformation on Jun 29th, 2009
We’ve all been there before — sitting in a boardroom or offsite at a retreat. We put our heads together in problem solving exercises called visioning. We try to solve one of the world’s ills ultimately brainstorming compromises to lessen the problem. Practical realities limit our hope of what could be. Most of the time [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
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