Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
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Just like you need the right person in your organization to be the point person for your social media efforts, you also need to put the right person in charge of your most valuable asset: your data.
In 8 Tips to Strengthen Your Database to Help Build a Stronger Donor Base, Amber Marks outlines some great [...]
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What percentage of your newsletter mailing list do you think actually reads your print newsletter? How many people throw it in the trash immediately? How many put it in pile of stuff to look at later - and then forget all about it? How many read one article? Two articles?
Or look at it this way: [...]
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Saying thanks is always welcome and often overlooked. You don’t thank your Aunt Betty for her “generous contribution to your wardrobe.” You thank her for the beautiful cashmere sweater. You say why you love it. You tell her where you wore it and how many compliments you got. You might even send a picture. [...]
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It’s easy to put discussions about data collection on the back burner. You have what you need to do mass mailings and thank you letters and name badges for events. You’re getting by, data-wise. Your development people have a lot of knowledge in their files (and their brains) that you can rely on. Day to [...]
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Everybody gathers age data, partly because it’s a relatively easy piece of information to get. Most people will tell you how old they are - or at least what age range they fall into. But many businesses and organizations don’t really do much with the information once they have it - or they use [...]
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In past blog posts we have discussed 1:1 Multichannel Marketing as a strategy to engage customers in individual, personal conversations generated by the use of customer data. Over the past several months, we have seen a tremendous increase in traffic to our website from people searching for 1:1 Marketing which got us thinking. Why are [...]
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Posted in 1:1 Marketing, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, one to one marketing, personalized marketing, social branding, social media on Nov 17th, 2008
Spoiler Alert: This post has nothing to do with two headed antelopes (or llamas, if you’ve only seen the Dr. Doolittle of the movies) or talking to animals. It is about connecting with your constituents in health, wealth, and wisdom and a process for building a personal relationship with each of them.
You know, now that [...]
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The mailman dropped off today’s load at Spur Communications a little while ago. There in the heap was yet another “personalized” direct mail campaign. “Hi Dave,” proudly displayed on the face of the post card from a printer that I’ve never heard of before. The next piece of mail in the stack shouts, “Hi [...]
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