Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance.
My friend Autom Tagsa wrote a [...]
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Posted in banking, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, leader, marketing, network, social marketing, social network, spur communications on Jul 29th, 2010
I used to skydive. If you haven’t tried it, I recommend it. It’s fun. So when my son told me he and his friends were going skydiving I was O.K. with it. I checked out the airport and club behind his back just to make sure it was fine. After all I am his dad. [...]
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Quite often Spur Communications is asked to develop brand standards for our clients. The rest of the time we work with the brand standards that the client provides. Either way it’s great. It’s important to clearly define your brand and make sure everyone involved in the brand expression is on the same page. But every [...]
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Posted in branding, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, marketing, network, social branding, social marketing, social media, social network, twitter, web on Jul 19th, 2010
I spend a lot of time negotiating between two camps of clients — those who want to embrace social media and those who don’t. A lot has been written about the pros and cons for every business sector. The bottom line is it has been around longer than you think and isn’t going away any [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
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Germany played Argentina in the World Cup quarterfinals this last weekend. For the non-soccer fans reading this, that match is a really big deal. I was happily settled in front of the tube enjoying the match with my son when in the 3rd minute of the second half our world stopped — the cable went [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, transformation on Jun 29th, 2010
There is a major intersection that a friend of mine cannot drive through. It isn’t blocked or under construction. There’s nothing technically wrong with the intersection. It is simply that 3 out of 4 of the corners have businesses with horrible logos on their signs. He’s not a design snob. The 3 bad logos are [...]
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Posted in branding, community, consumer behavior, consumer generated content, customer interaction, imitation, marketing, marketing innovation, network, transformation on Jun 23rd, 2010
We love them. We hate them. They’re suddenly everywhere. The vuvuzela has emerged as the defining element of South Africa’s World Cup. The constant, relentless, droning, B flat buzz of the plastic horns has everyone buzzing about them. They’re all over the news. The microphones for World Cup matches have been changed to accommodate them. [...]
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