Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
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Germany played Argentina in the World Cup quarterfinals this last weekend. For the non-soccer fans reading this, that match is a really big deal. I was happily settled in front of the tube enjoying the match with my son when in the 3rd minute of the second half our world stopped — the cable went [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, transformation on Jun 29th, 2010
There is a major intersection that a friend of mine cannot drive through. It isn’t blocked or under construction. There’s nothing technically wrong with the intersection. It is simply that 3 out of 4 of the corners have businesses with horrible logos on their signs. He’s not a design snob. The 3 bad logos are [...]
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Posted in branding, community, consumer behavior, consumer generated content, customer interaction, imitation, marketing, marketing innovation, network, transformation on Jun 23rd, 2010
We love them. We hate them. They’re suddenly everywhere. The vuvuzela has emerged as the defining element of South Africa’s World Cup. The constant, relentless, droning, B flat buzz of the plastic horns has everyone buzzing about them. They’re all over the news. The microphones for World Cup matches have been changed to accommodate them. [...]
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Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, donor engagement, leader, marketing, network, social branding, social marketing, social media, social network on Jun 15th, 2010
Do you know your strengths and weaknesses? It seems like a simple enough question — pretty straightforward. We all know where we excel and where we come up short. Don’t we? Of course most of us can make at least a short list of a few things we do well, but we tend to dwell [...]
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Frequent readers of SPURspectives know that I often write about issues related to investment or philanthropy — two seemingly disparate, yet related subjects. Spur Communications contends that investing and philanthropy are related from a marketing standpoint by sharing similar psychological motivators. Inspiring someone to invest in ensuring they have a better future is a short [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
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