I got another customer satisfaction survey from my bank the other day. Once again a request for me to take my time to tell them how they are doing. Once again a perfectly framed poll asking closed ended questions so that someone, somewhere can report their score delta and check off an item on their [...]
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Posted in community, hub, hub and spoke, hubs, network, social media, social media hub, social network, spoke, transformation on Jun 21st, 2011
I am raising my children in a small town. I love that they have some of the same benefits that I had growing up. But, sometimes in a smaller school district, the communication we receive form the school isn’t what it should be. This really hit home when I missed the [...]
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We’ve all heard the old saying, “Home is where the heart is.” We often love our homes. Some of us swell with hometown pride. I think it’s part of our tribal notion of identity - a coping mechanism that lets us say, “I’m alright.” Underneath it all is our ego. Yes, [...]
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Posted in Uncategorized, community, consumer behavior, consumer generated content, marketing, social branding, social marketing, social media, social network, web on Jun 14th, 2011
SHARETHIS.addEntry({ title: “Fighting Back from Social Media Hoaxes”, url: “http://spurspectives.com/fighting-back-from-social-media-hoaxes/” });
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Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, financial services, marketing, network, social network on Jun 1st, 2011
I moved 11 years of account history with Bank of America to a local Overland Park, Kansas bank with one branch location.
When I say local, I mean 20.69 miles from my home. Pretty big inconvenience for me, wouldn’t you say? Yes and no.
I’m a loyal customer to my new bank for a few different reasons. [...]
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This weekend I became a dragon. Not just any old dragon, I became the great red dragon from Jeff Smith’s graphic novel, Bone. OK, I didn’t really become a dragon, I just changed my avatar on Facebook from a picture of me to a picture of the great red dragon. You may have noticed that [...]
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Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
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Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to [...]
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Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
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Monday, October 4th is of World Habitat Day sponsored by Habitat for Humanity.
Habitat’s international World Habitat Day efforts will focus on the link between housing and health. One way that you can learn more about this is through the 2011 Shelter Report, which focuses on the need for more research on the connections between healthy [...]
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