Posted in branding, consumer behavior, consumer perception, customer relationship management, marketing, network on Jul 6th, 2010
Germany played Argentina in the World Cup quarterfinals this last weekend. For the non-soccer fans reading this, that match is a really big deal. I was happily settled in front of the tube enjoying the match with my son when in the 3rd minute of the second half our world stopped — the cable went [...]
Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, transformation on Jun 29th, 2010
There is a major intersection that a friend of mine cannot drive through. It isn’t blocked or under construction. There’s nothing technically wrong with the intersection. It is simply that 3 out of 4 of the corners have businesses with horrible logos on their signs. He’s not a design snob. The 3 bad logos are [...]
Posted in Uncategorized, community, consumer perception, customer engagement, customer interaction, follower, marketing, web on Jun 26th, 2010
To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, donor engagement, leader, marketing, network, social branding, social marketing, social media, social network on Jun 15th, 2010
Do you know your strengths and weaknesses? It seems like a simple enough question — pretty straightforward. We all know where we excel and where we come up short. Don’t we? Of course most of us can make at least a short list of a few things we do well, but we tend to dwell [...]
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
Posted in consumer behavior, consumer engagement, consumer generated content, consumer perception, network, non profit, nonprofit, social network, transformation on May 4th, 2010
Last Saturday I led a group of volunteers providing an art therapy project for the kids at Marillac, a Kansas City hospital and school providing for the special educational needs of boys and girls with learning disabilities. I had absolutely no idea what I was doing. I have no experience with art therapy or special [...]
Posted in branding, consumer generated content, consumer perception, imitation, marketing, marketing innovation, transformation on Apr 20th, 2010
“I’m not creative.”
“I can’t draw.”
“I’m not artistic.”
If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to express themselves and [...]
Posted in 1:1 Marketing, CRM, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
Posted in branding, consumer engagement, consumer generated content, consumer perception, customer engagement, leader, lifecycle, marketing, marketing innovation, transformation on Apr 7th, 2010
Do you remember seeing Apple’s 1984 commercial during the Super Bowl? I do, it was an amazing thing — totally groundbreaking hype. Steve Jobs has been at this a while and knows the game. The launch of the iPad was no less monumental in generating buzz in a different time. What strikes me as the [...]
