Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Sep 22nd, 2009
Quite a few of our clients are pretty conservative. For those of you who don’t know, Spur Communications provides strategic marketing communications for the financial services and philanthropic sectors. I love working in these sectors, but I’ve got to admit, this is not a wild bunch. It seems to take these groups a bit longer [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
Read Full Post »
Posted in CRM, SPURspectives, branding, customer engagement, customer interaction, customer relationship management, donor engagement, financial services, fundraising, leader, lifecycle, marketing, social media, social network, spur communications on Sep 10th, 2009
Does your organization combine sales (or development) and marketing into one group? Every time I see the two functions combined in one department, group, or reporting structure, it ends up being trouble. Why? I think it’s because the jobs are related but the goals, functions, and people who perform them are so different that they [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, personalized marketing, spur communications on Sep 3rd, 2009
I got an email the other day from a guy I know. He sells enterprise-level software for data analysis that’s used by marketers to study their customer data. It enables you to drill down in massive databases to glean all manner of insight about the behavior of your customers — very powerful stuff. I’ve talked [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, individualized marketing, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, web on Jul 30th, 2009
The explosion of social media has brought a huge number of companies and organizations into the fray hoping to capitalize on it for lead generation. This is all well and good. But, I talk to marketing, sales, and development executives all over the world who are still trying to figure out how to make this [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
Read Full Post »
Saying thanks is always welcome and often overlooked. You don’t thank your Aunt Betty for her “generous contribution to your wardrobe.” You thank her for the beautiful cashmere sweater. You say why you love it. You tell her where you wore it and how many compliments you got. You might even send a picture. [...]
Read Full Post »
I recently received a haircut, a mighty fine one at that, at my local franchised SportClips. I don’t know if you’ve ever been to one of these places, but guys, it is like a sports locker room that plays ESPN on every TV, even the one at your haircut station. It’s amazing. I even enjoy [...]
Read Full Post »
