Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, customer engagement, follower, imitation, leader, marketing, network, seth godin, social network, transformation on Jul 7th, 2010
Championship competitions are great for studying the microcosm of team cohesion. The World Cup may be the greatest study of all due to its global reach. This Cup’s German team is showing something very unique and I think reflective a change in how the world does business.
Teams have long been assembled like armies, with top [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, transformation on Jun 29th, 2010
There is a major intersection that a friend of mine cannot drive through. It isn’t blocked or under construction. There’s nothing technically wrong with the intersection. It is simply that 3 out of 4 of the corners have businesses with horrible logos on their signs. He’s not a design snob. The 3 bad logos are [...]
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To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, social marketing on Jun 20th, 2010
There are three big questions that drive a lot of human behavior — what, how and why. Finding answers to them is key to most of your personal and business life. Since much of the world outside of the U.S. understands soccer to be a metaphor for life, I thought I would look at these [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, donor engagement, leader, marketing, network, social branding, social marketing, social media, social network on Jun 15th, 2010
Do you know your strengths and weaknesses? It seems like a simple enough question — pretty straightforward. We all know where we excel and where we come up short. Don’t we? Of course most of us can make at least a short list of a few things we do well, but we tend to dwell [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, web on Apr 26th, 2010
The implosion of Wall Street has seen a dramatic and steady exodus of investors and their funds over the last two years. While Wall Street pays the price for pushing the envelope too far, independent financial advisors all across the country are beginning to experience a very different result. This is proving to be the [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem.
A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset.
The problem: A new salesperson is suddenly having tremendous success selling through social media channels. Social [...]
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whippoorwill I was on a Boy Scout camping trip and had just gone to bed. The quiet stillness was suddenly interrupted by the sound of a whippoorwill overhead. What began as a charming trill welcoming me to the great outdoors soon degenerated into a grating annoyance. This bird would not shut up. It went on [...]
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