Posted in consumer engagement, customer interaction, financial services, investment, marketing, network, social network on Jun 6th, 2011
As a financial planner, your clients put their trust in your capable hands every day. They share their goals, dreams, hopes and expectations with you. They depend on you to navigate the curves, turbulence and life changes as a part of doing business and you do a fine job for them.
Did you ever stop to [...]
Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, financial services, marketing, network, social network on Jun 1st, 2011
I moved 11 years of account history with Bank of America to a local Overland Park, Kansas bank with one branch location.
When I say local, I mean 20.69 miles from my home. Pretty big inconvenience for me, wouldn’t you say? Yes and no.
I’m a loyal customer to my new bank for a few different reasons. [...]
Posted in Uncategorized, branding, consumer behavior, consumer perception, customer interaction, donor engagement, marketing, marketing innovation, social marketing, social media on Mar 28th, 2011
The quest for ROI is distorting how we conduct marketing. In a desperate attempt to appear relevant to the C suite, there is a mad rush to test and measure. We gather and process quantitative data with the fervor of a 49er mining gold. Hey, I am all for marketing analytics [...]
Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
Posted in banking, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, leader, marketing, network, social marketing, social network, spur communications on Jul 29th, 2010
I used to skydive. If you haven’t tried it, I recommend it. It’s fun. So when my son told me he and his friends were going skydiving I was O.K. with it. I checked out the airport and club behind his back just to make sure it was fine. After all I am his dad. [...]
Posted in banking, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, financial services, follower, fundraising, individualized marketing, investment, lifecycle, marketing, network, non profit, personalized marketing, social marketing, social media, social network, twitter on Jul 27th, 2010
Frontline associates are often the most frequent point of human contact provided by an organization. I’m talking about folks like the teller at your bank and the undergrad working the alumni association telethon. They’re the tip of the spear, yet they are also among the least empowered in the organization. Their roles are viewed as [...]
Posted in branding, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, marketing, network, social branding, social marketing, social media, social network, twitter, web on Jul 19th, 2010
I spend a lot of time negotiating between two camps of clients — those who want to embrace social media and those who don’t. A lot has been written about the pros and cons for every business sector. The bottom line is it has been around longer than you think and isn’t going away any [...]
Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
Posted in community, consumer behavior, consumer perception, customer interaction, imitation, marketing, social branding, social marketing, transformation on Jul 12th, 2010
The South African World Cup has come and gone. Spain is the World Cup champion for the next four years and Paul the Octopus has proven to be the most reliable gambler’s aid on earth, albeit below the waves. This is one final post on my observations of the World Cup and what it can [...]
