Do you use Linkedin? I’m surprised how many people in the nonprofit sector answer no when I ask this. Digging deeper I usually get a sheepish shuffle mumbling about how it doesn’t do much. I think it can be one of the most powerful tools an organization can use for fundraising. In this post I’m [...]
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Posted in banking, consumer behavior, customer relationship management, donor engagement, financial services, marketing, marketing innovation, personalized marketing, social media, transformation on Jan 3rd, 2011
Gartner predicts U.S. tablet sales will exceed 20 million in 2011. By this time next year 10% of all Americans will have a tablet and half of us will have smartphones – a year later will see ⅓ of us with tablets. Gartner goes on to predict that by 2015 most of us will have [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it. In 1999, Seth Godin published Permission Marketing: turning [...]
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Germany played Argentina in the World Cup quarterfinals this last weekend. For the non-soccer fans reading this, that match is a really big deal. I was happily settled in front of the tube enjoying the match with my son when in the 3rd minute of the second half our world stopped — the cable went [...]
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Posted in 1:1 Marketing, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
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Posted in branding, community, consumer behavior, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, economic recession, investment, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives on Mar 29th, 2010
Shell shocked by the current recession, some businesses are resorting to extremes. Several large businesses recently told me that they are simply doing no marketing at all this year. They’d like to be called in November so that we can plan for 2011. Seriously, call me next year? Other businesses are seeing the downturn as [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, web on Mar 3rd, 2010
Part 3 of 3 — This week SPURspectives is examining the new opportunity opening up in the securities sector as a result of changes in the FINRA guidance regarding social media use. Social media is taking off and FINRA has said you are now free to move about the cabin. In this three part series [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, Uncategorized, web on Mar 2nd, 2010
Part 2 of 3 — Yesterday’s post looked at the first two principles from Hildy Gottlieb’s book, The Pollyanna Principles, in light of how they might be applied to the securities sector’s opportunity with social media. Today SPURspectives is covering a few more of the principles and how they address some of the biggest objections [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, web on Mar 1st, 2010
Part 1 of 3 — The securities business is now free to participate in social media, thanks to the new FINRA guidelines. This should have a significant impact on the investment community interacts with customers. Needless to say, the financial sector is late to the social media party, but there are advantages to arriving late. [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, web on Feb 9th, 2010
FINRA recently released their guidelines for financial advisors regarding social media. It essentially opens up the use of social media by financial advisors. This may not seem like good news on the surface to everyone. But if you consider that your retirement is one of the most, if not the single most expensive thing you [...]
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