Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 3rd, 2010
Part 3 of 3 — This week SPURspectives is examining the new opportunity opening up in the securities sector as a result of changes in the FINRA guidance regarding social media use. Social media is taking off and FINRA has said you are now free to move about the cabin. In this three part series [...]
Read Full Post »
Posted in CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 2nd, 2010
Part 2 of 3 — Yesterday’s post looked at the first two principles from Hildy Gottlieb’s book, The Pollyanna Principles, in light of how they might be applied to the securities sector’s opportunity with social media. Today SPURspectives is covering a few more of the principles and how they address some of the biggest objections [...]
Read Full Post »
Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 1st, 2010
Part 1 of 3 — The securities business is now free to participate in social media, thanks to the new FINRA guidelines. This should have a significant impact on the investment community interacts with customers. Needless to say, the financial sector is late to the social media party, but there are advantages to arriving late. [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, follower, fundraising, insurance, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, web on Feb 24th, 2010
Each of us is intimately aware of how we are being impacted by the current financial crisis. However, it is the younger millennial generation that deserves closer examination, as their response to the situation will have the furthest reaching impact on our future. The financial crisis is having a greater impact on the saving, investing, [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, marketing, network, non profit, nonprofit, social branding, social marketing, social media, spur communications on Feb 18th, 2010
I had an epiphany the other day. Needless to say, that doesn’t happen to me very often. This one happened while I was attending a Habitat for Humanity build. If you are a regular reader of SPURspectives, you know that I work with Habitat fairly frequently. But this last time held a surprise. When I [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Feb 16th, 2010
I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, hub and spoke, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Dec 22nd, 2009
The familiarity of the holidays is upon us. It’s a time to spend with friends and family, a time to be reflective, a time to share. It’s also the end of the year for business owners and division managers — another time to spend being reflective and sharing with friends. We do it every year. [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, follower, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, seth godin, social branding, social marketing, social media, spur communications, transformation, web on Dec 17th, 2009
It must be Christmas time. Here’s a gift from Seth Godin:
His new e-book, “What Matters Now,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor, donor engagement, fundraising, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social network, spur communications, web on Nov 17th, 2009
When was the last time you looked around your organization as if you were new? Or better yet, brought in someone new to look around and tell you what they saw? You might be very surprised by the result. You may even find a missed opportunity to blow your own horn.
I got to participate in [...]
Read Full Post »
