Posted in SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, follower, fundraising, insurance, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, web on Feb 24th, 2010
Each of us is intimately aware of how we are being impacted by the current financial crisis. However, it is the younger millennial generation that deserves closer examination, as their response to the situation will have the furthest reaching impact on our future. The financial crisis is having a greater impact on the saving, investing, [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
Read Full Post »
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, follower, marketing, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 3rd, 2010
Late last year I wrote a post wondering what would happen to social media as the economy recovers. Well, the pundits say that the economy is starting to recover and other pundits say that social media is changing. Twitter adoption is flattening out pretty quickly. My question to you is, why?
Have you personally changed your [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, financial services, follower, fundraising, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 30th, 2009
Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]
Read Full Post »
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, leader, marketing, marketing budget, marketing innovation, spur communications, transformation, web on Dec 28th, 2009
Everyone raise your hand up high. Who love’s their bank? Uh-huh. Not much happening out there when it comes to sharing the love for your bank. It’s a tough time in banking. Yet, most banks aren’t seeing this as an opportunity. When everyone zigs you should zag. One bank is doing that and is reaping [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, follower, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, seth godin, social branding, social marketing, social media, spur communications, transformation, web on Dec 17th, 2009
It must be Christmas time. Here’s a gift from Seth Godin:
His new e-book, “What Matters Now,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, [...]
Read Full Post »
Posted in Uncategorized, community, consumer behavior, consumer engagement, consumer generated content, economic recession, follower, leader, lifecycle, marketing, marketing innovation, network, social marketing, social media, social network, web on Oct 7th, 2009
Social Media came of age in this recession. I believe the phenomenal growth of the various social media channels owes much of its success to the recession. The current under employment rate hit 17% last month according to Paul R. La Monica at CNNMoney.com — that’s all the folks who are unemployed, plus the ones [...]
Read Full Post »
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, economic recession, financial services, follower, imitation, investment, leader, marketing, marketing innovation, network, social branding, social marketing, social media, spur communications, transformation, twitter, web on Aug 11th, 2009
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness. . .” Or, so one would think in the short span of a week to hear the latest dustup on the use of social media in the financial services sector. In [...]
Read Full Post »
Posted in SPURspectives, community, donor, donor engagement, economic recession, follower, fundraising, leader, lifecycle, non profit, nonprofit, parable of tribes, spur communications, transformation, tribes on Jul 13th, 2009
A friend and her son just returned from a trip to Africa to visit her niece in the Peace Corps. The niece has spent the last two years in a very remote village in Zambia helping to build wells for drinking water. The village is so remote that the car my friend arrived in was [...]
Read Full Post »
Posted in SPURspectives, banking, community, consumer behavior, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, fundraising, investment, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, social marketing, social media, social network, spur communications on Jul 8th, 2009
My wife and I are about to become empty nesters. I know, this is a professional blog about marketing issues. Hang with me for a moment. So, yes, our only child is about to fly away to college. We got our first taste over the last month as my son was away being a camp [...]
Read Full Post »
