Posted in SPURspectives, community, consumer behavior, consumer engagement, customer engagement, follower, imitation, leader, marketing, network, seth godin, social network, transformation on Jul 7th, 2010
Championship competitions are great for studying the microcosm of team cohesion. The World Cup may be the greatest study of all due to its global reach. This Cup’s German team is showing something very unique and I think reflective a change in how the world does business.
Teams have long been assembled like armies, with top [...]
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To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, social marketing on Jun 20th, 2010
There are three big questions that drive a lot of human behavior — what, how and why. Finding answers to them is key to most of your personal and business life. Since much of the world outside of the U.S. understands soccer to be a metaphor for life, I thought I would look at these [...]
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Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, web on Apr 26th, 2010
The implosion of Wall Street has seen a dramatic and steady exodus of investors and their funds over the last two years. While Wall Street pays the price for pushing the envelope too far, independent financial advisors all across the country are beginning to experience a very different result. This is proving to be the [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem.
A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset.
The problem: A new salesperson is suddenly having tremendous success selling through social media channels. Social [...]
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Posted in 1:1 Marketing, CRM, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
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Posted in SPURspectives, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, social branding, social marketing, social media, social network, spur communications on Apr 6th, 2010
Webinars are now a publishing mainstay. There are plenty of top 10 lists on the mechanics of hosting a webinar. This post isn’t about the mechanics it’s about quality. Why quality? Because supply and demand have long since caught up with the ubiquity of webinars and now we have choices. There are enough high quality [...]
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Posted in SPURspectives, branding, community, consumer generated content, follower, marketing, marketing innovation, network, social media, social network, spur communications, twitter, web on Mar 22nd, 2010
The third book in the Age of Conversation series is about to hit the bookshelves! I co-authored a chapter in this one with my good friend, Jenny Meade. The Age of Conversation series is a compilation of 170 leading marketing thinkers from around the world discussing various aspects of social media.
Luminaries such as Amber [...]
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