Posted in SPURspectives, Uncategorized, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, hub, kansas city, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, twitter, virtual front porch, web on Nov 18th, 2009
Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were [...]
Read Full Post »
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, lifecycle, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, web on Oct 12th, 2009
My garage door opener broke. It reminded me of an earlier blog post I wrote about how neighborhoods shape social interaction and consequently social media. Without my door opener or my son, (who is away at college, that I previously forced to open the door for me, and mercilessly called him Stanley after the brand [...]
Read Full Post »
In his March 15 post The Neighborhood Feel, Chris Brogan sketches a brief history of the rise of mass communications and describes the resulting “disconnect between businesses needing to reach potential customers and any chance of personalization and localization.”
He concludes by asking, “Do we want that neighborhood feel back?”
The answer is yes, we do.
The real [...]
Read Full Post »
