Posted in SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, follower, fundraising, insurance, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, web on Feb 24th, 2010
Each of us is intimately aware of how we are being impacted by the current financial crisis. However, it is the younger millennial generation that deserves closer examination, as their response to the situation will have the furthest reaching impact on our future. The financial crisis is having a greater impact on the saving, investing, [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, marketing, network, non profit, nonprofit, social branding, social marketing, social media, spur communications on Feb 18th, 2010
I had an epiphany the other day. Needless to say, that doesn’t happen to me very often. This one happened while I was attending a Habitat for Humanity build. If you are a regular reader of SPURspectives, you know that I work with Habitat fairly frequently. But this last time held a surprise. When I [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Feb 16th, 2010
I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]
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Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, imitation, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, transformation on Jan 7th, 2010
In social networks, the number of followers that you have is inversely proportional to the depth of relationship that you have with each member. Or more simply, reach is inversely proportional to bond — as reach increases (you get more followers), bond decreases (you have less of a relationship with each follower). This isn’t news, [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, financial services, follower, fundraising, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 30th, 2009
Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, investment, leader, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 29th, 2009
How do you choose one brand over another? It’s a complicated question. Do you always buy the leading brand? Businesses spend a fortune trying to convince us that they are the one to buy, but there is only one leader in each category. Does the leader really have an advantage? Yes, sometimes.
Spur Communications’ blog SpurSpectives [...]
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Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor, donor engagement, fundraising, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social network, spur communications, web on Nov 17th, 2009
When was the last time you looked around your organization as if you were new? Or better yet, brought in someone new to look around and tell you what they saw? You might be very surprised by the result. You may even find a missed opportunity to blow your own horn.
I got to participate in [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, one to one marketing, personalized marketing, social branding, social marketing, spur communications on Oct 27th, 2009
Personas defined by personality types form the basis of most market segmentation efforts. This has been the case since the late 1970s. In their defense, they are helpful for reaching a particular psychophic profile — when you need to show what I believe and how I look. However, the use of personas has sprawled into [...]
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Posted in SPURspectives, Uncategorized, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications on Oct 20th, 2009
One of Spur’s core tenets is that no two people are alike and marketing needs to address each individual’s needs. But we all have things in common, particularly within our generation. It’s the commonalities that make it possible to affordably reach individuals. Lately, we’re often asked how to connect with Millenials — the generation born [...]
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