Posted in SPURspectives, branding, community, consumer behavior, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, hub and spoke, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Dec 22nd, 2009
The familiarity of the holidays is upon us. It’s a time to spend with friends and family, a time to be reflective, a time to share. It’s also the end of the year for business owners and division managers — another time to spend being reflective and sharing with friends. We do it every year. [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, follower, hub, hub and spoke, hubs, imitation, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, twitter, web on Aug 19th, 2009
My previous post proposed the idea that social media could be used to foster innovation within your company. So how should you go about doing such a thing? Most people look to the tools first. Social media tools are new and exciting. The people who use them are often seen as innovators. However, you’re better [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
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My previous effort on SPURspectives posted about creating a pool as the basic form of community affiliation — getting people to follow your organization’s online profile. The pool is an essential first step in building your community of followers, but it is also fragile. Your Tweeps, Peeps, or Posse can be prone to fickleness due [...]
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