Posted in SPURspectives, Uncategorized, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, hub, kansas city, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, twitter, virtual front porch, web on Nov 18th, 2009
Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, follower, hub, hub and spoke, hubs, imitation, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, twitter, web on Aug 19th, 2009
My previous post proposed the idea that social media could be used to foster innovation within your company. So how should you go about doing such a thing? Most people look to the tools first. Social media tools are new and exciting. The people who use them are often seen as innovators. However, you’re better [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
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Pools, hubs, and webs. These are the three core forms that comprise social communities. Today SPURspectives looks at pools. This is the type of community most of us have in our businesses. Whether we are looking at communities of investors, philanthropists, or volunteers, in all likelihood they take the form of a pool. As you [...]
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Posted in community, hub, network, social media, spoke on Apr 14th, 2009
These days client meetings often begin with an executive telling me, “We need to get in on social media. We have to build our community.” I respond by asking them to tell me about their community. What I’ve found is we all struggle to describe the core structure of communities and how members are supposed [...]
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