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Category Archive for 'imitation'

“If you come to a fork in the road, take it.”
~ Yogi Berra
Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to ignore it [...]

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This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]

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In social networks, the number of followers that you have is inversely proportional to the depth of relationship that you have with each member. Or more simply, reach is inversely proportional to bond — as reach increases (you get more followers), bond decreases (you have less of a relationship with each follower). This isn’t news, [...]

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What attributes come to mind when you think of a leader? The characteristics I hear most often are charismatic, powerful, dynamic, confident, outgoing, and assertive. This is great if you need a military general or CEO. But these aren’t necessarily the characteristics you need to lead your social networking efforts through social media. I’m not [...]

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Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]

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I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The puzzles are almost always unique [...]

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Focus groups are a personal peeve of mine. If I were prone to extremes, I would call focus groups the most abused research method in all of marketing. It’s sad, because focus groups can be a really great way to gather information. But, most of the time they are horribly misused as a testing tool.
For [...]

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I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]

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Every athlete practices. The best ones practice more than their competitors. If you want to be really good at something, there’s no way around practicing — it’s just part of the game. Even Michael Jordan practiced — a lot.
Do you feel harried, stressed, and driven to distraction? It seems that almost everyone that I talk [...]

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“The view never improves unless you’re the lead dog” - anonymous
Did you ever take an introductory marketing class? I can still hear the professor harrumphing from the front of the class about the three fundamentals of market differentiation — the three P’s: price, product, and performance. Harrumph, indeed. Apparently some folks weren’t awake during [...]

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