Posted in banking, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, financial services, follower, imitation, individualized marketing, investment, leader, marketing, marketing budget, marketing innovation, personalized marketing, social marketing, social media, social network on Oct 18th, 2010
I talk to a lot of community bankers. They’re fascinating people. Just like anywhere else, no two are alike. Everyone has a unique story. The same is true of the banks they run. They’re all different with their own unique culture. Yet, they all seem to share a common problem with marketing differentiation. How can [...]
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Posted in follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, SPURspectives, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker Twitter version: Manage people? Buy this book now. This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that [...]
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Quite often Spur Communications is asked to develop brand standards for our clients. The rest of the time we work with the brand standards that the client provides. Either way it’s great. It’s important to clearly define your brand and make sure everyone involved in the brand expression is on the same page. But every [...]
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The South African World Cup has come and gone. Spain is the World Cup champion for the next four years and Paul the Octopus has proven to be the most reliable gambler’s aid on earth, albeit below the waves. This is one final post on my observations of the World Cup and what it can [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, follower, imitation, leader, marketing, network, seth godin, social network, SPURspectives, transformation on Jul 7th, 2010
Championship competitions are great for studying the microcosm of team cohesion. The World Cup may be the greatest study of all due to its global reach. This Cup’s German team is showing something very unique and I think reflective a change in how the world does business. Teams have long been assembled like armies, with [...]
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Posted in branding, community, consumer behavior, consumer generated content, customer interaction, imitation, marketing, marketing innovation, network, transformation on Jun 23rd, 2010
We love them. We hate them. They’re suddenly everywhere. The vuvuzela has emerged as the defining element of South Africa’s World Cup. The constant, relentless, droning, B flat buzz of the plastic horns has everyone buzzing about them. They’re all over the news. The microphones for World Cup matches have been changed to accommodate them. [...]
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“I’m not creative.” “I can’t draw.” “I’m not artistic.” If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to [...]
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Posted in branding, community, customer interaction, imitation, leader, lifecycle, marketing, spur communications, SPURspectives, transformation, Uncategorized, withdrawl on Feb 15th, 2010
“If you come to a fork in the road, take it.” ~ Yogi Berra Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
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Posted in community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, imitation, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, SPURspectives, transformation on Jan 7th, 2010
In social networks, the number of followers that you have is inversely proportional to the depth of relationship that you have with each member. Or more simply, reach is inversely proportional to bond — as reach increases (you get more followers), bond decreases (you have less of a relationship with each follower). This isn’t news, [...]
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