Posted in SPURspectives, Uncategorized, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, imitation, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, web on Jan 6th, 2010
What attributes come to mind when you think of a leader? The characteristics I hear most often are charismatic, powerful, dynamic, confident, outgoing, and assertive. This is great if you need a military general or CEO. But these aren’t necessarily the characteristics you need to lead your social networking efforts through social media. I’m not [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, financial services, follower, fundraising, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 30th, 2009
Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, marketing innovation, social marketing, social media, spur communications, transformation on Dec 15th, 2009
I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The puzzles are almost always unique [...]
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Posted in SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, investment, marketing, marketing budget, spur communications on Nov 4th, 2009
Focus groups are a personal peeve of mine. If I were prone to extremes, I would call focus groups the most abused research method in all of marketing. It’s sad, because focus groups can be a really great way to gather information. But, most of the time they are horribly misused as a testing tool.
For [...]
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Posted in SPURspectives, Uncategorized, follower, imitation, investment, kansas city, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social media, social network, spur communications, transformation, twitter, web on Oct 29th, 2009
I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]
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Posted in SPURspectives, Uncategorized, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, leader, marketing, spur communications on Oct 28th, 2009
Every athlete practices. The best ones practice more than their competitors. If you want to be really good at something, there’s no way around practicing — it’s just part of the game. Even Michael Jordan practiced — a lot.
Do you feel harried, stressed, and driven to distraction? It seems that almost everyone that I talk [...]
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Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, network, social branding, social marketing, social media, spur communications, transformation, web on Oct 1st, 2009
“The view never improves unless you’re the lead dog” - anonymous
Did you ever take an introductory marketing class? I can still hear the professor harrumphing from the front of the class about the three fundamentals of market differentiation — the three P’s: price, product, and performance. Harrumph, indeed. Apparently some folks weren’t awake during [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, follower, imitation, leader, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Sep 24th, 2009
I love scuba diving. For me, there is nothing more magical than gliding through a coral forest seeing all of the strange creatures with their exotic colors going about their daily routines. It amazes me how much the activity at a single dive location can change depending on the time of day or night. Just [...]
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Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, imitation, leader, marketing, marketing innovation, non profit, nonprofit, social branding, social marketing, social media, spur communications, transformation on Sep 1st, 2009
Mom was wrong. Conflict is good. No, I‚m not giving you permission to hit your sister. We‚re talking about your brand. Conflict is the essential element in creating a compelling story about your brand. Without conflict, your brand is listless, drifting in a sea of mediocrity. Without conflict you lack focus. You can pay attention [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, follower, hub, hub and spoke, hubs, imitation, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, twitter, web on Aug 19th, 2009
My previous post proposed the idea that social media could be used to foster innovation within your company. So how should you go about doing such a thing? Most people look to the tools first. Social media tools are new and exciting. The people who use them are often seen as innovators. However, you’re better [...]
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