Posted in donor, donor engagement, fundraising, individualized marketing, network, non profit, nonprofit, personalized marketing, social branding, social marketing, social media, social network on Jul 28th, 2010
I get asked this question a lot. When I talk with a community benefit organization about their marketing for fundraising, probably 4 out of 10 times I’m asked whether everything they send out should include a fundraising ask. In my opinion, the answer is quite simple — no.
Your donors and prospects are valuable but different [...]
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Posted in banking, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, financial services, follower, fundraising, individualized marketing, investment, lifecycle, marketing, network, non profit, personalized marketing, social marketing, social media, social network, twitter on Jul 27th, 2010
Frontline associates are often the most frequent point of human contact provided by an organization. I’m talking about folks like the teller at your bank and the undergrad working the alumni association telethon. They’re the tip of the spear, yet they are also among the least empowered in the organization. Their roles are viewed as [...]
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Posted in SPURspectives, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, social branding, social marketing, social media, social network, spur communications on Apr 6th, 2010
Webinars are now a publishing mainstay. There are plenty of top 10 lists on the mechanics of hosting a webinar. This post isn’t about the mechanics it’s about quality. Why quality? Because supply and demand have long since caught up with the ubiquity of webinars and now we have choices. There are enough high quality [...]
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Posted in SPURspectives, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, one to one marketing, personalized marketing, social marketing, social network, spur communications on Jan 26th, 2010
The Winter Olympics will take place in Vancouver, Canada from February 12th through 28th. I love the Olympics. I truly enjoy the range of sports and all of the amateur athletes gathered together to represent each country’s best. It’s invigorating, motivating and I believe has a lot to teach us about business and life. So, [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, individualized marketing, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, seth godin, social branding, social marketing, social media, social network, spur communications, web on Jan 21st, 2010
Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Jan 19th, 2010
You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, transformation, twitter on Sep 23rd, 2009
The financial sector is great with numbers. They collect more data than you can imagine. At Spur, we use it to customize communications for investors. Since no two investors are alike, we use what we know about them to create communications that are specific to their individual needs. We slice and dice market data for [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009
Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]
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Posted in SPURspectives, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, individualized marketing, leader, lifecycle, marketing, network, seth godin, social branding, social marketing, social media, social network, spur communications, transformation on Aug 5th, 2009
Do you remember doing poorly on a subject in grade school? No doubt your teacher told you that you would have to work harder. So, you learned to toil away for endless hours trying to get better at something that was not your real strength. On the other hand, do you remember being really good [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, individualized marketing, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, web on Jul 30th, 2009
The explosion of social media has brought a huge number of companies and organizations into the fray hoping to capitalize on it for lead generation. This is all well and good. But, I talk to marketing, sales, and development executives all over the world who are still trying to figure out how to make this [...]
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