Posted in SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, financial services, follower, fundraising, insurance, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, web on Feb 24th, 2010
Each of us is intimately aware of how we are being impacted by the current financial crisis. However, it is the younger millennial generation that deserves closer examination, as their response to the situation will have the furthest reaching impact on our future. The financial crisis is having a greater impact on the saving, investing, [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 9th, 2010
FINRA recently released their guidelines for financial advisors regarding social media. It essentially opens up the use of social media by financial advisors. This may not seem like good news on the surface to everyone. But if you consider that your retirement is one of the most, if not the single most expensive thing you [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 8th, 2010
The saying, “all good things come to pass,” is probably falling on the lips of more than one CEO at a financial firm these days. No, I’m not talking about market events; I’m talking about social media. The financial sector’s reluctance to use social channels is officially over. FINRA, the regulatory organization that provides rules [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Jan 19th, 2010
You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Sep 22nd, 2009
Quite a few of our clients are pretty conservative. For those of you who don’t know, Spur Communications provides strategic marketing communications for the financial services and philanthropic sectors. I love working in these sectors, but I’ve got to admit, this is not a wild bunch. It seems to take these groups a bit longer [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
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I was recently renewing my car insurance and found a lovely surprise online. I’ve been with Progressive for years and have always had a great experience with them. So when I went online to renew, being a marketing guy, I was greatly surprised to see all the “Social Media” components they had on their site. [...]
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Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, marketing, one to one marketing, personalized marketing on Sep 16th, 2008
Holy cow! What a whirlwind on Wall Street. Banking, insurance, and investment are plummeting — gold is up. People are taking their money and running for the hills. The ‘cover your anatomy’ mentality is trickling down to markets nationwide. With the economy in such dismal disarray, you may be asking, “why is the title of [...]
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I just ran across a great study done by The Economist Intelligence Unit. It is very in-depth and thorough. You can find it here…Meeting the Challenge of Customer Engagement.
SHARETHIS.addEntry({ title: “Meeting the Challenge of Customer Engagement”, url: “http://spurspectives.com/meeting-the-challenge-of-customer-engagement/” });
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing, personalized marketing, social media on Aug 7th, 2008
In his epic article “Marketing Intangible Products and Product Intangibles,” Dr. Theodore Levitt stated,
“When you ask prospective customers to buy promises —as all service-oriented firms do - you must provide metaphorical reassurances of quality and ‘industrialize’ the service-delivery process.”
Think about it. A promise…isn’t that what a service really is? There is nothing we can touch, [...]
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