I just ran across a great study done by The Economist Intelligence Unit. It is very in-depth and thorough. You can find it here…Meeting the Challenge of Customer Engagement.
SHARETHIS.addEntry({ title: “Meeting the Challenge of Customer Engagement”, url: “http://spurspectives.com/meeting-the-challenge-of-customer-engagement/” });
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing, personalized marketing, social media on Aug 7th, 2008
In his epic article “Marketing Intangible Products and Product Intangibles,” Dr. Theodore Levitt stated,
“When you ask prospective customers to buy promises —as all service-oriented firms do - you must provide metaphorical reassurances of quality and ‘industrialize’ the service-delivery process.”
Think about it. A promise…isn’t that what a service really is? There is nothing we can touch, [...]
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, one to one marketing on Aug 1st, 2008
I have recently come across an article on the “Insurance and Technology ” website that I invite you to read. It’s called “Insurance Industry Leaders Discuss The Opportunity Of Web 2.0 ” by Peggy Bresnick Kendler.
My favorite highlight from the article…
When asked…“What are the Reasons for a lack of interest in Web 2.0 in certain [...]
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Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, customer interaction, financial services, insurance, investment, marketing, one to one marketing, personalized marketing on Aug 1st, 2008
Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Brokerages, and Insurers. The contents were highlighted by 1to1 Media senior editor, Kevin Zimmerman in his article, Consumer Rankings of Financial Services Firms Hits Five-Year Low. Zimmerman stated that consumer perceptions in the Financial Services industry have hit their lowest levels since [...]
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