Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance.
My friend Autom Tagsa wrote a [...]
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Posted in banking, community, consumer behavior, donor, economic recession, financial services, investment, kansas city, marketing, network, social network, transformation on May 12th, 2010
To say that the recession has had a negative impact on retirement savings is a serious understatement. Rather than debate the legality, morality or responsibility to shareholders and other arguments related to the cause of the problem, I would like to open a conversation about how to fix the destruction. A lot of people are [...]
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Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
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Posted in SPURspectives, Uncategorized, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, hub, kansas city, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, twitter, virtual front porch, web on Nov 18th, 2009
Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were [...]
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Posted in SPURspectives, Uncategorized, follower, imitation, investment, kansas city, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social media, social network, spur communications, transformation, twitter, web on Oct 29th, 2009
I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]
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Posted in SPURspectives, Uncategorized, community, donor, follower, fundraising, kansas city, non profit, nonprofit, social media, social network, spur communications on Sep 28th, 2009
Spur Communications is a sponsor of GOGLOBAL 24
24 Hours of Global Fun and Frolic in aid of Doctors Without Borders
Starting at 12am Pacific on September 29th:
Join Henie Reisinger (@HennArtOnline) -who you may already know as one of twitter’s most dynamic, engaging and endearing personalities – for a Twitter marathon - 24 hours straight. Her goal [...]
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Posted in SPURspectives, Uncategorized, customer engagement, customer interaction, customer relationship management, investment, kansas city, leader, marketing, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Aug 12th, 2009
Wayside is one of 6 finalists in a Twitter Fundraising event called Twestival. Click on the link below, then click on vote (choose all 3 votes if you like!) so we can get in the number one position. Whoever wins will be the recipient of all funds collected at an event (details tba by coordinators) [...]
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Posted in SPURspectives, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, kansas city, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Aug 10th, 2009
Did you ever go to a meeting and walk away certain that you completely understood everything that was said only to find out later that you completely misinterpreted the meeting’s conversation? I go to a lot of meetings. Lately, I’m very often facing an executive(s) who’s interested in social media. If we are having “the [...]
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Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
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Posted in kansas city, social media on Nov 5th, 2008
My paper was late this morning and a little of me died in the driveway.
I know, wah-wah-wah. Suck it up, loser. It’s the biggest news day of the year/decade/era. What did you expect? You’re right, I should think nothing of it that my morning Kansas City Star was not sitting in its brightly colored ad [...]
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