Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, front porch, hub, kansas city, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, twitter, virtual front porch, web on Nov 18th, 2009
Yesterday I wrote about the Habitat for Humanity build that I volunteered for a couple of weeks ago. I’m a big fan of Habitat. Our crew had a great time. We took a walk at lunch to see what else was going on up and down the street. It was quite a sight. There were [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, follower, imitation, investment, kansas city, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social media, social network, spur communications, transformation, twitter, web on Oct 29th, 2009
I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, community, donor, follower, fundraising, kansas city, non profit, nonprofit, social media, social network, spur communications on Sep 28th, 2009
Spur Communications is a sponsor of GOGLOBAL 24
24 Hours of Global Fun and Frolic in aid of Doctors Without Borders
Starting at 12am Pacific on September 29th:
Join Henie Reisinger (@HennArtOnline) -who you may already know as one of twitter’s most dynamic, engaging and endearing personalities – for a Twitter marathon - 24 hours straight. Her goal [...]
Read Full Post »
Posted in SPURspectives, Uncategorized, customer engagement, customer interaction, customer relationship management, investment, kansas city, leader, marketing, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Aug 12th, 2009
Wayside is one of 6 finalists in a Twitter Fundraising event called Twestival. Click on the link below, then click on vote (choose all 3 votes if you like!) so we can get in the number one position. Whoever wins will be the recipient of all funds collected at an event (details tba by coordinators) [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, follower, kansas city, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Aug 10th, 2009
Did you ever go to a meeting and walk away certain that you completely understood everything that was said only to find out later that you completely misinterpreted the meeting’s conversation? I go to a lot of meetings. Lately, I’m very often facing an executive(s) who’s interested in social media. If we are having “the [...]
Read Full Post »
Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
Read Full Post »
Posted in kansas city, social media on Nov 5th, 2008
My paper was late this morning and a little of me died in the driveway.
I know, wah-wah-wah. Suck it up, loser. It’s the biggest news day of the year/decade/era. What did you expect? You’re right, I should think nothing of it that my morning Kansas City Star was not sitting in its brightly colored ad [...]
Read Full Post »
Posted in HR Block, branding, consumer engagement, customer engagement, customer interaction, kansas city, marketing, marketing innovation, social branding, social media on Oct 31st, 2008
I have to give credit where credit is due, especially if it’s a hometown, Kansas City company. The article H&R Block Gets Big Buzz through Social Media for Digital Products: How to Test and Pick Channels, published on MarketingSherpa, discusses the H&R Block social marketing strategy to generate awareness for their new digital products. It [...]
Read Full Post »
Posted in banking, branding, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, individualized marketing, kansas city, marketing, personalized marketing, spur communications on Oct 29th, 2008
Have you heard from your bank lately? I mean other than a credit card offer or your monthly account statement? I haven’t heard from mine. I have a personal banker and a banker assigned to my corporate account. I know who they are and they know me. Yet, not a word — the quiet is [...]
Read Full Post »
