Posted in HR Block, branding, consumer engagement, customer engagement, customer interaction, kansas city, marketing, marketing innovation, social branding, social media on Oct 31st, 2008
I have to give credit where credit is due, especially if it’s a hometown, Kansas City company. The article H&R Block Gets Big Buzz through Social Media for Digital Products: How to Test and Pick Channels, published on MarketingSherpa, discusses the H&R Block social marketing strategy to generate awareness for their new digital products. It [...]
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Posted in banking, branding, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, individualized marketing, kansas city, marketing, personalized marketing, spur communications on Oct 29th, 2008
Have you heard from your bank lately? I mean other than a credit card offer or your monthly account statement? I haven’t heard from mine. I have a personal banker and a banker assigned to my corporate account. I know who they are and they know me. Yet, not a word — the quiet is [...]
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I got to use my other extended warranty recently ‹ I’ve bought two in my life. I wrote about the Apple warranty in a previous post, this one is for my Sprint cell phone. Now don’t run to another post just because I said Sprint. Poor Sprint. My hometown telco, struggling to survive. I love [...]
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The Spur Communications new office is located at:
6900 W 80th St, Ste 201
Overland Park, KS 66204
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Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, kansas city, marketing, one to one marketing, personalized marketing, spur communications on Aug 1st, 2008
In his 1986 mind-blowing compilation, Marketing Imagination, marketing guru, Dr. Theodore Levitt defined Marketing as a company’s ability to “create, keep, and enhance a customer.” The ability to add the word enhance has really set marketing, as we know it, in the right direction.
Over twenty years later, this profound idea and theory are still being [...]
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Welcome to Spurspectives, the online discussion of the Spur Communications team about the movement and integration from a media-laden world to an individualized and personalized communications environment. We encourage you to learn, discuss, and enjoy!
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