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Category Archive for 'leader'

It was a big weekend for college basketball. All of the conference championships were in full swing. Everyone was glued to the T.V. watching their favorite team battling for wins. Time and again we got to see players and fans elated by the thrill of victory — arms raised, grinning, filled with pure joy in [...]

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I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]

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“If you come to a fork in the road, take it.”
~ Yogi Berra
Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to ignore it [...]

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Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]

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This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]

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Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]

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You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]

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Rebranding is a wonderful thing. The process enables you to fine tune your brand promise to your brand expression. It gives you an opportunity to stand out from the crowd. It is the ultimate corporate fresh start. Unfortunately, it can be very difficult to do, especially if your quiver of marketing tools has the same [...]

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We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]

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The Baby Bells want more bandwidth. They gave us handheld devices with radically innovative functionality and we like it, a lot. They are suffocating in our use of their bandwidth. We are always on. Everyone’s a citizen journalist. I saw Captain Sully’s heroics on the Hudson nearly 45 minutes before it broke on CNN.com. I [...]

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