Posted in branding, consumer engagement, consumer generated content, consumer perception, customer engagement, leader, lifecycle, marketing, marketing innovation, transformation on Apr 7th, 2010
Do you remember seeing Apple’s 1984 commercial during the Super Bowl? I do, it was an amazing thing — totally groundbreaking hype. Steve Jobs has been at this a while and knows the game. The launch of the iPad was no less monumental in generating buzz in a different time. What strikes me as the [...]
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Do you like brainstorming sessions? Some do, others not so much. I like them. But I don’t use them to generate solutions. In fact, I can’t remember ever walking out of a brainstorming session where the ultimate solution was generated during the session. If you’re one of those folks who don’t care for brainstorming, or [...]
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Posted in branding, community, economic recession, investment, leader, lifecycle, marketing, marketing budget, network, social network, spur communications, SPURspectives, transformation on Mar 30th, 2010
Yesterday’s SPURspectives post talked about sowing the seeds for the future of your business so that you’re moving in a positive direction as the economy picks up. One way to do that is to look at your crop of existing employees and the crop of resumes crossing your desk. If you’ve been doing a good [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, marketing, marketing innovation, social branding, social marketing, social media, social network on Mar 15th, 2010
It was a big weekend for college basketball. All of the conference championships were in full swing. Everyone was glued to the T.V. watching their favorite team battling for wins. Time and again we got to see players and fans elated by the thrill of victory — arms raised, grinning, filled with pure joy in [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, SPURspectives, twitter on Feb 16th, 2010
I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]
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Posted in branding, community, customer interaction, imitation, leader, lifecycle, marketing, spur communications, SPURspectives, transformation, Uncategorized, withdrawl on Feb 15th, 2010
“If you come to a fork in the road, take it.” ~ Yogi Berra Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to [...]
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Posted in community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications, SPURspectives, Uncategorized on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, SPURspectives, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
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Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor engagement, follower, individualized marketing, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, seth godin, social branding, social marketing, social media, social network, spur communications, SPURspectives, web on Jan 21st, 2010
Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]
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Posted in 1:1 Marketing, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, web on Jan 19th, 2010
You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]
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