Posted in SPURspectives, Uncategorized, branding, community, customer interaction, imitation, leader, lifecycle, marketing, spur communications, transformation, withdrawl on Feb 15th, 2010
“If you come to a fork in the road, take it.”
~ Yogi Berra
Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to ignore it [...]
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Posted in SPURspectives, Uncategorized, community, donor, donor engagement, economic recession, fundraising, kansas city, leader, lifecycle, marketing, marketing budget, network, non profit, nonprofit, spur communications on Feb 10th, 2010
Around the corner from my house is a lovely pre-Civil War era house, the Alexander Majors house. It’s a historic landmark in Kansas City. Alexander Majors helped open the west by leading the first wagon train from Westport (Kansas City) to Santa Fe and then made a fortune along the Santa Fe and California trails. [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, lifecycle, marketing, spur communications, transformation on Jan 13th, 2010
We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, financial services, follower, fundraising, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 30th, 2009
Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]
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Posted in SPURspectives, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation on Dec 23rd, 2009
As the year draws to a close, I have time to reflect on the giant heaps of stuff I have collected throughout the year. (No, that is not a picture of my desk!) I have whitepapers, research reports, position papers, guides, presentations, tools and a whole host of other stuff. Most of it is great [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, follower, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, seth godin, social branding, social marketing, social media, spur communications, transformation, web on Dec 17th, 2009
It must be Christmas time. Here’s a gift from Seth Godin:
His new e-book, “What Matters Now,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, [...]
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Posted in SPURspectives, Uncategorized, branding, community, customer engagement, customer interaction, follower, lifecycle, marketing, marketing innovation, network, social branding, social marketing, spur communications, web on Nov 10th, 2009
I’ve been seeing a lot of portfolios lately. The downturn in the economy has created an unfortunate upturn in the number of folks looking for work. My wife and I were talking the other day about all the portfolios we’d seen and came up with this list of tips that might help in your job [...]
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Posted in SPURspectives, Uncategorized, follower, imitation, investment, kansas city, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social media, social network, spur communications, transformation, twitter, web on Oct 29th, 2009
I used to teach. I was on the design faculty at The Ohio State University. It’s a wonderful way to live and I’m very glad that I had the opportunity to do so. The kids are fantastic and it’s great fun to help them learn and explore their creative intelligence. The role I most enjoyed [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor, donor engagement, follower, investment, leader, lifecycle, marketing, network, non profit, nonprofit, parable of tribes, social branding, social marketing, social media, social network, spur communications, transformation, web on Oct 15th, 2009
This post is part of Blog Action Day: Bloggers vs. Climate Change sponsored by Change.org
I am not a scientist. I am not an expert on climate change. I am just a guy in Kansas. But, I get to travel some and what I see causes me great concern. The world continues to industrialize at a [...]
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