Posted in SPURspectives, Uncategorized, financial services, investment, leader, marketing innovation, network, nonprofit, social network, transformation on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
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Posted in Uncategorized, branding, consumer behavior, consumer perception, customer interaction, donor engagement, marketing, marketing innovation, social marketing, social media on Mar 28th, 2011
The quest for ROI is distorting how we conduct marketing. In a desperate attempt to appear relevant to the C suite, there is a mad rush to test and measure. We gather and process quantitative data with the fervor of a 49er mining gold. Hey, I am all for marketing analytics [...]
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Posted in banking, consumer behavior, customer relationship management, donor engagement, financial services, marketing, marketing innovation, personalized marketing, social media, transformation on Jan 3rd, 2011
Gartner predicts U.S. tablet sales will exceed 20 million in 2011. By this time next year 10% of all Americans will have a tablet and half of us will have smartphones - a year later will see ⅓ of us with tablets. Gartner goes on to predict that by 2015 most [...]
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Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
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Posted in banking, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, financial services, follower, imitation, individualized marketing, investment, leader, marketing, marketing budget, marketing innovation, personalized marketing, social marketing, social media, social network on Oct 18th, 2010
I talk to a lot of community bankers. They’re fascinating people. Just like anywhere else, no two are alike. Everyone has a unique story. The same is true of the banks they run. They’re all different with their own unique culture. Yet, they all seem to share a common problem with marketing differentiation. How can [...]
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Posted in SPURspectives, follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker
Twitter version: Manage people? Buy this book now.
This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that I’ve [...]
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Quite often Spur Communications is asked to develop brand standards for our clients. The rest of the time we work with the brand standards that the client provides. Either way it’s great. It’s important to clearly define your brand and make sure everyone involved in the brand expression is on the same page. But every [...]
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Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
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Posted in branding, community, consumer behavior, consumer generated content, customer interaction, imitation, marketing, marketing innovation, network, transformation on Jun 23rd, 2010
We love them. We hate them. They’re suddenly everywhere. The vuvuzela has emerged as the defining element of South Africa’s World Cup. The constant, relentless, droning, B flat buzz of the plastic horns has everyone buzzing about them. They’re all over the news. The microphones for World Cup matches have been changed to accommodate them. [...]
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