Posted in community, lifecycle, marketing, marketing innovation, social marketing, transformation on Jun 22nd, 2010
I have a routine. Most people do. We tend to make habits of the simple chores that we need to do each day so that we can concentrate on the big exciting stuff. The problem is that several routines become a pattern and a pattern becomes a rut when it’s allowed to grow. Pretty soon [...]
Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, social marketing on Jun 20th, 2010
There are three big questions that drive a lot of human behavior — what, how and why. Finding answers to them is key to most of your personal and business life. Since much of the world outside of the U.S. understands soccer to be a metaphor for life, I thought I would look at these [...]
Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
Posted in SPURspectives, marketing, marketing innovation, social network, transformation on Apr 28th, 2010
I’ve written several posts about play and gaming as a central component of the creative process, things that are all innately human. I recently saw this related video embedded below of a TED talk by Dr. Stuart Brown from the National Institute for Play (yes, there is such a place). Dr. Brown is a pioneer [...]
Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, web on Apr 26th, 2010
The implosion of Wall Street has seen a dramatic and steady exodus of investors and their funds over the last two years. While Wall Street pays the price for pushing the envelope too far, independent financial advisors all across the country are beginning to experience a very different result. This is proving to be the [...]
Posted in branding, consumer generated content, consumer perception, imitation, marketing, marketing innovation, transformation on Apr 20th, 2010
“I’m not creative.”
“I can’t draw.”
“I’m not artistic.”
If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to express themselves and [...]
Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem.
A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset.
The problem: A new salesperson is suddenly having tremendous success selling through social media channels. Social [...]
Posted in Uncategorized, community, consumer engagement, customer engagement, investment, marketing, marketing innovation on Apr 13th, 2010
whippoorwill I was on a Boy Scout camping trip and had just gone to bed. The quiet stillness was suddenly interrupted by the sound of a whippoorwill overhead. What began as a charming trill welcoming me to the great outdoors soon degenerated into a grating annoyance. This bird would not shut up. It went on [...]
Posted in 1:1 Marketing, CRM, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
