Posted in community, hub, hub and spoke, hubs, network, social media, social media hub, social network, spoke, transformation on Jun 21st, 2011
I am raising my children in a small town. I love that they have some of the same benefits that I had growing up. But, sometimes in a smaller school district, the communication we receive form the school isn’t what it should be. This really hit home when I missed the [...]
Posted in banking, branding, community, customer engagement, marketing, network, social media, social network, tribes on Jun 15th, 2011
We’ve all heard the old saying, “Home is where the heart is.” We often love our homes. Some of us swell with hometown pride. I think it’s part of our tribal notion of identity - a coping mechanism that lets us say, “I’m alright.” Underneath it all is our ego. Yes, [...]
Posted in consumer engagement, customer interaction, financial services, investment, marketing, network, social network on Jun 6th, 2011
As a financial planner, your clients put their trust in your capable hands every day. They share their goals, dreams, hopes and expectations with you. They depend on you to navigate the curves, turbulence and life changes as a part of doing business and you do a fine job for them.
Did you ever stop to [...]
Posted in banking, branding, community, consumer behavior, consumer engagement, customer engagement, customer interaction, financial services, marketing, network, social network on Jun 1st, 2011
I moved 11 years of account history with Bank of America to a local Overland Park, Kansas bank with one branch location.
When I say local, I mean 20.69 miles from my home. Pretty big inconvenience for me, wouldn’t you say? Yes and no.
I’m a loyal customer to my new bank for a few different reasons. [...]
Posted in customer engagement, marketing, network, personalized marketing, social marketing, social media, social network on May 19th, 2011
I have conversations every day with bankers and financial advisors. A question I often ask is how they market themselves to acquire new customers. My favorite answer from them is, “we’re referral-based – we don’t use marketing.” And, tongue in cheek, I reply, “and how is that going for you?” because I know from published [...]
Posted in SPURspectives, Uncategorized, financial services, investment, leader, marketing innovation, network, nonprofit, social network, transformation on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
Posted in SPURspectives, follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker
Twitter version: Manage people? Buy this book now.
This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that I’ve [...]
Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance.
My friend Autom Tagsa wrote a [...]
