Thoughts on the intersection of social media and 1:1 marketing
This year’s Superbowl between the Baltimore Ravens and San Francisco 49ers is the backdrop for a brilliant batch of social media efforts by a several nonprofit organizations. Today we are going to look at a campaign that led up to the big event and a couple of other masterful efforts that were live and in the moment during the game. The [...]
Posted in non profit, nonprofit, transformation, Uncategorized on Dec 17th, 2012
The following is a guest post by Hildy Gottlieb, co-founder of Creating the Future It is time. It is time for those of us who want to live in communities rooted in peace and compassion to take powerful action to create those communities, to create that world. It is time for us to take a stand [...]
Posted in customer relationship management, donor engagement, follower, network, nonprofit, social media, social network, Uncategorized on Dec 7th, 2012
Do you use Linkedin? I’m surprised how many people in the nonprofit sector answer no when I ask this. Digging deeper I usually get a sheepish shuffle mumbling about how it doesn’t do much. I think it can be one of the most powerful tools an organization can use for fundraising. In this post I’m [...]
Posted in financial services, investment, leader, marketing innovation, network, nonprofit, social network, SPURspectives, transformation, Uncategorized on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
Posted in donor, donor engagement, fundraising, non profit, nonprofit, Uncategorized on Mar 1st, 2011
Grants will support nonprofits, charities and voluntary organizations of all types in the United States, Canada and the United Kingdom How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of your [...]
Posted in community, fundraising, nonprofit, social media on Dec 6th, 2010
This weekend I became a dragon. Not just any old dragon, I became the great red dragon from Jeff Smith’s graphic novel, Bone. OK, I didn’t really become a dragon, I just changed my avatar on Facebook from a picture of me to a picture of the great red dragon. You may have noticed that [...]
Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
Posted in community, donor, follower, fundraising, investment, non profit, nonprofit, social network, Uncategorized on Oct 15th, 2010
Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to all of [...]
Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
Posted in donor, donor engagement, economic recession, fundraising, investment, lifecycle, marketing, marketing budget, non profit, nonprofit on Aug 3rd, 2010
While meeting with a client the other day the conversation turned to their growth plans. The client softly explained that their growth plans were pretty conservative considering the economy and how much their board of directors enjoyed their dividend checks. We both chuckled knowing that growth needs to be funded by profit and would cut [...]
