Posted in SPURspectives, Uncategorized, financial services, investment, leader, marketing innovation, network, nonprofit, social network, transformation on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
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Grants will support nonprofits, charities and voluntary organizations of all types in the United States, Canada and the United Kingdom
How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of [...]
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This weekend I became a dragon. Not just any old dragon, I became the great red dragon from Jeff Smith’s graphic novel, Bone. OK, I didn’t really become a dragon, I just changed my avatar on Facebook from a picture of me to a picture of the great red dragon. You may have noticed that [...]
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Posted in banking, community, consumer engagement, customer interaction, donor engagement, economic recession, financial services, follower, insurance, investment, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network on Oct 27th, 2010
Some transactions are pretty straightforward. Take me and shampoo for instance. I’m just another bald Boomer so I have very little vested interest in the shampoo that I buy. I can trust just about any shampoo to do what I need, as long as it doesn’t cause a rash. I understand that a whole lot [...]
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Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to [...]
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Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
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Posted in donor, donor engagement, economic recession, fundraising, investment, lifecycle, marketing, marketing budget, non profit, nonprofit on Aug 3rd, 2010
While meeting with a client the other day the conversation turned to their growth plans. The client softly explained that their growth plans were pretty conservative considering the economy and how much their board of directors enjoyed their dividend checks. We both chuckled knowing that growth needs to be funded by profit and would cut [...]
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Posted in donor, donor engagement, fundraising, individualized marketing, network, non profit, nonprofit, personalized marketing, social branding, social marketing, social media, social network on Jul 28th, 2010
I get asked this question a lot. When I talk with a community benefit organization about their marketing for fundraising, probably 4 out of 10 times I’m asked whether everything they send out should include a fundraising ask. In my opinion, the answer is quite simple — no.
Your donors and prospects are valuable but different [...]
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Frequent readers of SPURspectives know that I often write about issues related to investment or philanthropy — two seemingly disparate, yet related subjects. Spur Communications contends that investing and philanthropy are related from a marketing standpoint by sharing similar psychological motivators. Inspiring someone to invest in ensuring they have a better future is a short [...]
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Last Saturday I led a group of volunteers providing an art therapy project for the kids at Marillac, a Kansas City hospital and school providing for the special educational needs of boys and girls with learning disabilities. I had absolutely no idea what I was doing. I have no experience with art therapy or special [...]
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