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Category Archive for 'one to one marketing'

Financial Sector Social Media Results Better Than They Seem

Posted in 1:1 Marketing, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010

Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]

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A Funny Thing Happened On My Way To A Sword Fight

Posted in branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, one to one marketing, personalized marketing, social marketing, social network, spur communications, SPURspectives on Jan 26th, 2010

The Winter Olympics will take place in Vancouver, Canada from February 12th through 28th. I love the Olympics. I truly enjoy the range of sports and all of the amateur athletes gathered together to represent each country’s best. It’s invigorating, motivating and I believe has a lot to teach us about business and life. So, [...]

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How Data Inspires Belief

Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor engagement, follower, individualized marketing, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, seth godin, social branding, social marketing, social media, social network, spur communications, SPURspectives, web on Jan 21st, 2010

Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]

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Generating Brand Equity for Investment Firms Through Social Media

Posted in 1:1 Marketing, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives, twitter, web on Jan 19th, 2010

You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]

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Behavior vs. Emotion: What It Means For Market Segmentation

Posted in branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, one to one marketing, personalized marketing, social branding, social marketing, spur communications, SPURspectives, Uncategorized on Oct 27th, 2009

Personas defined by personality types form the basis of most market segmentation efforts. This has been the case since the late 1970s. In their defense, they are helpful for reaching a particular psychophic profile — when you need to show what I believe and how I look. However, the use of personas has sprawled into [...]

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Women and the Financial Services Sector: What They Really Think

Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives, transformation, twitter on Sep 23rd, 2009

The financial sector is great with numbers. They collect more data than you can imagine. At Spur, we use it to customize communications for investors. Since no two investors are alike, we use what we know about them to create communications that are specific to their individual needs. We slice and dice market data for [...]

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How Every Nonprofit Can Make Their Annual Report Work Harder

Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives on Sep 14th, 2009

Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]

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Raise Your Hand — Demand Generation through Social Media

Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, individualized marketing, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, SPURspectives, web on Jul 30th, 2009

The explosion of social media has brought a huge number of companies and organizations into the fray hoping to capitalize on it for lead generation. This is all well and good. But, I talk to marketing, sales, and development executives all over the world who are still trying to figure out how to make this [...]

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Why Everyone Needs To Define Their Role In A Social Network

Posted in 1:1 Marketing, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, SPURspectives, transformation, tribes, twitter, web on Apr 29th, 2009

My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]

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Is Your Social Network Cool Enough To Be A Tree House?

Posted in 1:1 Marketing, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, CRM, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009

Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]

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