Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, insurance, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, sprint on Apr 22nd, 2009
All of the money making hype about social media has a tendency to overwhelm one of its most powerful uses — customer service. Many of us have heard the stories about Comcast and their use of Twitter to manage customer issues. But there seems to be no end of the folks who aren’t sold on [...]
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Just like you need the right person in your organization to be the point person for your social media efforts, you also need to put the right person in charge of your most valuable asset: your data.
In 8 Tips to Strengthen Your Database to Help Build a Stronger Donor Base, Amber Marks outlines some great [...]
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It’s easy to put discussions about data collection on the back burner. You have what you need to do mass mailings and thank you letters and name badges for events. You’re getting by, data-wise. Your development people have a lot of knowledge in their files (and their brains) that you can rely on. Day to [...]
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Everybody gathers age data, partly because it’s a relatively easy piece of information to get. Most people will tell you how old they are - or at least what age range they fall into. But many businesses and organizations don’t really do much with the information once they have it - or they use [...]
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This is a guest post by author Scott Oppliger at oppliger.typepad.com.
Fidelity Labs just released the beta version of an iGoogle gadget that allows account holders to check account balances and receive alerts from their iGoogle page. Fidelity Labs claims to have developed the application themselves, but it looks a lot like a banking widget built [...]
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In past blog posts we have discussed 1:1 Multichannel Marketing as a strategy to engage customers in individual, personal conversations generated by the use of customer data. Over the past several months, we have seen a tremendous increase in traffic to our website from people searching for 1:1 Marketing which got us thinking. Why are [...]
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Posted in 1:1 Marketing, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, individualized marketing, one to one marketing, personalized marketing, social branding, social media on Nov 17th, 2008
Spoiler Alert: This post has nothing to do with two headed antelopes (or llamas, if you’ve only seen the Dr. Doolittle of the movies) or talking to animals. It is about connecting with your constituents in health, wealth, and wisdom and a process for building a personal relationship with each of them.
You know, now that [...]
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The mailman dropped off today’s load at Spur Communications a little while ago. There in the heap was yet another “personalized” direct mail campaign. “Hi Dave,” proudly displayed on the face of the post card from a printer that I’ve never heard of before. The next piece of mail in the stack shouts, “Hi [...]
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Posted in 1:1 Marketing, banking, consumer engagement, customer engagement, financial services, individualized marketing, insurance, investment, marketing, one to one marketing, personalized marketing on Sep 16th, 2008
Holy cow! What a whirlwind on Wall Street. Banking, insurance, and investment are plummeting — gold is up. People are taking their money and running for the hills. The ‘cover your anatomy’ mentality is trickling down to markets nationwide. With the economy in such dismal disarray, you may be asking, “why is the title of [...]
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Spur spends a lot of time talking to our customers about their market differentiators or competitive advantage and how to engage customers on an individual level. In a great post on Seth Godin’s blog called, “Your Competitive Advantage,” he talks about how competitive advantage is created and how we view it to make choices. As [...]
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