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Category Archive for 'personalized marketing'

Is Twitter Killing The English Language?

Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, marketing, marketing innovation, network, nonprofit, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Nov 19th, 2009

A friend of mine said that the other day. He was giving a presentation on social media at the time. I was floored when he made a statement that he felt Twitter was killing the English language. He went on to say that was why he refused to use it. I was stunned. My friend [...]

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Experienced Customers Have No Fear

Posted in 1:1 Marketing, SPURspectives, Uncategorized, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, customer relationship management, donor engagement, follower, leader, marketing, marketing budget, marketing innovation, network, personalized marketing, social marketing, social media, social network, spur communications on Nov 11th, 2009

Do you know who your best customers are? My best customers are the ones who routinely buy what I sell. Now that sounds simple doesn’t it? Well, it is and it isn’t. There are a lot of customers who buy what I sell and probably the same is true for you. But how many of [...]

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Do Your Customers Take You Seriously?

Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, marketing budget, marketing innovation, personalized marketing, social marketing, social media, social network, spur communications on Nov 5th, 2009

It seems like a silly question — do your customers take you seriously? But it’s one you may want to ask yourself. What would you gain if you were taken more seriously than now? Would it impact your bottom line? Your career? Your general happiness?
If you are out selling or are busy marketing your company’s [...]

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Behavior vs. Emotion: What It Means For Market Segmentation

Posted in SPURspectives, Uncategorized, branding, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, one to one marketing, personalized marketing, social branding, social marketing, spur communications on Oct 27th, 2009

Personas defined by personality types form the basis of most market segmentation efforts. This has been the case since the late 1970s. In their defense, they are helpful for reaching a particular psychophic profile — when you need to show what I believe and how I look. However, the use of personas has sprawled into [...]

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Women and the Financial Services Sector: What They Really Think

Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, transformation, twitter on Sep 23rd, 2009

The financial sector is great with numbers. They collect more data than you can imagine. At Spur, we use it to customize communications for investors. Since no two investors are alike, we use what we know about them to create communications that are specific to their individual needs. We slice and dice market data for [...]

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How Every Nonprofit Can Make Their Annual Report Work Harder

Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, fundraising, individualized marketing, investment, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications on Sep 14th, 2009

Aren’t annual reports beautiful documents? They’re the top of the food chain among printed business documents — lush, rich, and elegant. I recently saw one from a community benefit organization that had been entered in a design competition. It was gorgeous. It had beautiful paper, fantastic photography, the finest printing, and truly exceptional graphic design. [...]

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Brand Erosion: Killing Your Organization One Tiny Bit At A Time

Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, personalized marketing, spur communications on Sep 3rd, 2009

I got an email the other day from a guy I know. He sells enterprise-level software for data analysis that’s used by marketers to study their customer data. It enables you to drill down in massive databases to glean all manner of insight about the behavior of your customers — very powerful stuff. I’ve talked [...]

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Raise Your Hand — Demand Generation through Social Media

Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, individualized marketing, lifecycle, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, web on Jul 30th, 2009

The explosion of social media has brought a huge number of companies and organizations into the fray hoping to capitalize on it for lead generation. This is all well and good. But, I talk to marketing, sales, and development executives all over the world who are still trying to figure out how to make this [...]

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Why Everyone Needs To Define Their Role In A Social Network

Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009

My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]

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Is Your Social Network Cool Enough To Be A Tree House?

Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009

Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]

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