Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, customer engagement, follower, imitation, leader, marketing, network, seth godin, social network, transformation on Jul 7th, 2010
Championship competitions are great for studying the microcosm of team cohesion. The World Cup may be the greatest study of all due to its global reach. This Cup’s German team is showing something very unique and I think reflective a change in how the world does business.
Teams have long been assembled like armies, with top [...]
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Posted in 1:1 Marketing, CRM, SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, individualized marketing, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, seth godin, social branding, social marketing, social media, social network, spur communications, web on Jan 21st, 2010
Seth Godin’s recent blog post, “Too much data leads to not enough belief,” accurately asserts that we become skeptical when facing a lot of data that has been offered to prove a point. He goes on to say that the real mission of marketing is to make an emotional connection. I couldn’t agree more. However, [...]
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Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor, donor engagement, economic recession, follower, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, seth godin, social branding, social marketing, social media, spur communications, transformation, web on Dec 17th, 2009
It must be Christmas time. Here’s a gift from Seth Godin:
His new e-book, “What Matters Now,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, [...]
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Posted in SPURspectives, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, imitation, individualized marketing, leader, lifecycle, marketing, network, seth godin, social branding, social marketing, social media, social network, spur communications, transformation on Aug 5th, 2009
Do you remember doing poorly on a subject in grade school? No doubt your teacher told you that you would have to work harder. So, you learned to toil away for endless hours trying to get better at something that was not your real strength. On the other hand, do you remember being really good [...]
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Marketing guru Seth Godin has us all abuzz about creating and empowering our tribes — our group of like-minded individuals who choose to better the world by following their chosen leader. This is a wonderful idea and I’m happy to participate. Tribes are cool. They empower people to make good things happen and we accomplish [...]
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