Posted in Uncategorized, community, donor, follower, fundraising, investment, non profit, nonprofit, social network on Oct 15th, 2010
Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to [...]
Posted in community, donor, donor engagement, economic recession, front porch, fundraising, network, non profit, nonprofit, social network, transformation on Oct 4th, 2010
Today is World Habitat Day. Last week I wrote a post about Habitat’s international efforts here. Habitat for Humanity is also raising awareness of the need for improved shelter and highlighting Habitat’s priority in the United States, neighborhood revitalization. This theme echos the United Nations’ chosen theme for 2010 for events in the host city [...]
Posted in SPURspectives, follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker
Twitter version: Manage people? Buy this book now.
This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that I’ve [...]
Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance.
My friend Autom Tagsa wrote a [...]
Posted in community, consumer engagement, customer engagement, donor engagement, follower, marketing, social network on Aug 17th, 2010
I just got back from a short vacation house boating with my fraternity brothers. Had you asked any one of us 30 years ago if we could envision ourselves as old, fat, bald guys who float around together in a doublewide on a barge, you would have gotten a lot of laughs. Yet, we are [...]
Posted in banking, branding, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, leader, marketing, network, social marketing, social network, spur communications on Jul 29th, 2010
I used to skydive. If you haven’t tried it, I recommend it. It’s fun. So when my son told me he and his friends were going skydiving I was O.K. with it. I checked out the airport and club behind his back just to make sure it was fine. After all I am his dad. [...]
Posted in donor, donor engagement, fundraising, individualized marketing, network, non profit, nonprofit, personalized marketing, social branding, social marketing, social media, social network on Jul 28th, 2010
I get asked this question a lot. When I talk with a community benefit organization about their marketing for fundraising, probably 4 out of 10 times I’m asked whether everything they send out should include a fundraising ask. In my opinion, the answer is quite simple — no.
Your donors and prospects are valuable but different [...]
Posted in banking, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, financial services, follower, fundraising, individualized marketing, investment, lifecycle, marketing, network, non profit, personalized marketing, social marketing, social media, social network, twitter on Jul 27th, 2010
Frontline associates are often the most frequent point of human contact provided by an organization. I’m talking about folks like the teller at your bank and the undergrad working the alumni association telethon. They’re the tip of the spear, yet they are also among the least empowered in the organization. Their roles are viewed as [...]
Posted in branding, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, marketing, network, social branding, social marketing, social media, social network, twitter, web on Jul 19th, 2010
I spend a lot of time negotiating between two camps of clients — those who want to embrace social media and those who don’t. A lot has been written about the pros and cons for every business sector. The bottom line is it has been around longer than you think and isn’t going away any [...]
Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, marketing, marketing innovation, network, seth godin, social branding, social marketing, social media, social network, transformation on Jul 14th, 2010
This is a simple, straightforward question. Is your first touch selfish? Is the first contact that you have with your prospects about you or about them? It’s surprising how many businesses only realize this is important when they are asked. Even then, some folks never get it.
In 1999, Seth Godin published Permission Marketing: turning strangers [...]
