Posted in SPURspectives, Uncategorized, financial services, investment, leader, marketing innovation, network, nonprofit, social network, transformation on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
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Posted in SPURspectives, follower, imitation, leader, lifecycle, marketing, marketing innovation, network, social network, transformation on Sep 7th, 2010
Book Review: Managing (Right) for the First Time by David C. Baker
Twitter version: Manage people? Buy this book now.
This is a first for Spurspectives, a book review. Those of you who know me are aware that I read a lot, so it may seem strange that this is the first book review that I’ve [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, financial services, follower, leader, lifecycle, marketing, marketing budget, marketing innovation, social branding, social marketing, social network, spur communications, transformation on Jul 13th, 2010
Regular readers of SPURspectives know that Spur Communications provides marketing services for financial services and community benefit organizations. We are routinely asked to help with brand development. So, we spend a lot of time asking why — Why do you exist? Why do you matter? Why should someone care? As you can imagine, our nonprofit [...]
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Posted in SPURspectives, community, consumer behavior, consumer engagement, customer engagement, follower, imitation, leader, marketing, network, seth godin, social network, transformation on Jul 7th, 2010
Championship competitions are great for studying the microcosm of team cohesion. The World Cup may be the greatest study of all due to its global reach. This Cup’s German team is showing something very unique and I think reflective a change in how the world does business.
Teams have long been assembled like armies, with top [...]
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Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, spur communications on May 24th, 2010
The previous post on SPURspectives opened a conversation about three ways to repair the current economic downturn proposing greater cooperation, improved social norms and shared values between the financial services sector and their clients. Granted, this is a very high altitude look at a broad idea. But I think it is important to have a [...]
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I’ve written several posts about play and gaming as a central component of the creative process, things that are all innately human. I recently saw this related video embedded below of a TED talk by Dr. Stuart Brown from the National Institute for Play (yes, there is such a place). Dr. Brown is a pioneer [...]
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Posted in SPURspectives, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, individualized marketing, marketing, network, social branding, social marketing, social media, social network, spur communications on Apr 6th, 2010
Webinars are now a publishing mainstay. There are plenty of top 10 lists on the mechanics of hosting a webinar. This post isn’t about the mechanics it’s about quality. Why quality? Because supply and demand have long since caught up with the ubiquity of webinars and now we have choices. There are enough high quality [...]
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Do you like brainstorming sessions? Some do, others not so much. I like them. But I don’t use them to generate solutions. In fact, I can’t remember ever walking out of a brainstorming session where the ultimate solution was generated during the session. If you’re one of those folks who don’t care for brainstorming, or [...]
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Posted in SPURspectives, branding, community, economic recession, investment, leader, lifecycle, marketing, marketing budget, network, social network, spur communications, transformation on Mar 30th, 2010
Yesterday’s SPURspectives post talked about sowing the seeds for the future of your business so that you’re moving in a positive direction as the economy picks up. One way to do that is to look at your crop of existing employees and the crop of resumes crossing your desk. If you’ve been doing a good [...]
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Posted in CRM, SPURspectives, branding, community, consumer behavior, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, economic recession, investment, marketing, marketing budget, marketing innovation, network, spur communications on Mar 29th, 2010
Shell shocked by the current recession, some businesses are resorting to extremes. Several large businesses recently told me that they are simply doing no marketing at all this year. They’d like to be called in November so that we can plan for 2011. Seriously, call me next year? Other businesses are seeing the downturn as [...]
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