Posted in SPURspectives, Uncategorized, branding, community, customer interaction, imitation, leader, lifecycle, marketing, spur communications, transformation, withdrawl on Feb 15th, 2010
“If you come to a fork in the road, take it.”
~ Yogi Berra
Have you ever asked for advice from someone you trust only to ignore the advice and continue down the road you were on? When you heard the advice you knew it was the right thing to do. But you chose to ignore it [...]
Read Full Post »
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, financial services, follower, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, network, spur communications, transformation on Jan 27th, 2010
This is the tale of two banks. They both started at about the same time. One of them began as a remarkable idea and the other as a great way to make money. The remarkable bank spent a lot of time during their formation figuring out how to make a significant positive impact on their [...]
Read Full Post »
Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation, web on Jan 25th, 2010
Have you ever been so delighted with something that you called the provider’s call center to tell them? Yeah, I haven’t either. Have you ever called for help because you’re having a problem? I think we all have and it usually isn’t pretty. Working in a call center is a tough job. Lots of companies [...]
Read Full Post »
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, leader, lifecycle, marketing, spur communications, transformation on Jan 13th, 2010
We all get stuck from time to time. The current economy isn’t helping matters. I think situational depression is a pretty big contributing factor that helps to make us stuck. Being stuck has a snowball effect — it starts down the hill and just builds. It can eventually be consuming. So, how do you stop [...]
Read Full Post »
Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, imitation, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social media hub, social network, spur communications, transformation on Jan 7th, 2010
In social networks, the number of followers that you have is inversely proportional to the depth of relationship that you have with each member. Or more simply, reach is inversely proportional to bond — as reach increases (you get more followers), bond decreases (you have less of a relationship with each follower). This isn’t news, [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, financial services, follower, fundraising, imitation, investment, leader, lifecycle, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 30th, 2009
Oh, woe is me. These are the worst of times. What ever shall we do? Sound familiar? It seems that everywhere I turn I hear people obsess about the poor state of the economy. Hey, it’s really bad. I admit it. But, you shouldn’t let it limit your marketing effort. Why? Because the times are [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, follower, fundraising, investment, leader, marketing, marketing budget, marketing innovation, non profit, nonprofit, spur communications, transformation on Dec 29th, 2009
How do you choose one brand over another? It’s a complicated question. Do you always buy the leading brand? Businesses spend a fortune trying to convince us that they are the one to buy, but there is only one leader in each category. Does the leader really have an advantage? Yes, sometimes.
Spur Communications’ blog SpurSpectives [...]
Read Full Post »
Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, economic recession, financial services, follower, investment, leader, marketing, marketing budget, marketing innovation, spur communications, transformation, web on Dec 28th, 2009
Everyone raise your hand up high. Who love’s their bank? Uh-huh. Not much happening out there when it comes to sharing the love for your bank. It’s a tough time in banking. Yet, most banks aren’t seeing this as an opportunity. When everyone zigs you should zag. One bank is doing that and is reaping [...]
Read Full Post »
Posted in SPURspectives, branding, consumer engagement, consumer generated content, customer engagement, customer interaction, donor engagement, follower, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, transformation on Dec 23rd, 2009
As the year draws to a close, I have time to reflect on the giant heaps of stuff I have collected throughout the year. (No, that is not a picture of my desk!) I have whitepapers, research reports, position papers, guides, presentations, tools and a whole host of other stuff. Most of it is great [...]
Read Full Post »
Posted in SPURspectives, branding, community, consumer behavior, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, hub and spoke, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Dec 22nd, 2009
The familiarity of the holidays is upon us. It’s a time to spend with friends and family, a time to be reflective, a time to share. It’s also the end of the year for business owners and division managers — another time to spend being reflective and sharing with friends. We do it every year. [...]
Read Full Post »
