Posted in branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, marketing, transformation on Jun 29th, 2010
There is a major intersection that a friend of mine cannot drive through. It isn’t blocked or under construction. There’s nothing technically wrong with the intersection. It is simply that 3 out of 4 of the corners have businesses with horrible logos on their signs. He’s not a design snob. The 3 bad logos are [...]
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Posted in branding, community, consumer behavior, consumer generated content, customer interaction, imitation, marketing, marketing innovation, network, transformation on Jun 23rd, 2010
We love them. We hate them. They’re suddenly everywhere. The vuvuzela has emerged as the defining element of South Africa’s World Cup. The constant, relentless, droning, B flat buzz of the plastic horns has everyone buzzing about them. They’re all over the news. The microphones for World Cup matches have been changed to accommodate them. [...]
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I have a routine. Most people do. We tend to make habits of the simple chores that we need to do each day so that we can concentrate on the big exciting stuff. The problem is that several routines become a pattern and a pattern becomes a rut when it’s allowed to grow. Pretty soon [...]
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Posted in banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation, Uncategorized on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
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I love soccer. I know most Americans don’t get it, but I think the game is wonderful because it is filled with life lessons. With the 2010 World Cup in full swing now in South Africa, there is no shortage of lessons to learn. Consider this weekend’s 1-1 draw between England and the USA squad. [...]
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Posted in banking, community, consumer behavior, donor, economic recession, financial services, investment, kansas city, marketing, network, social network, transformation on May 12th, 2010
To say that the recession has had a negative impact on retirement savings is a serious understatement. Rather than debate the legality, morality or responsibility to shareholders and other arguments related to the cause of the problem, I would like to open a conversation about how to fix the destruction. A lot of people are [...]
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Last Saturday I led a group of volunteers providing an art therapy project for the kids at Marillac, a Kansas City hospital and school providing for the special educational needs of boys and girls with learning disabilities. I had absolutely no idea what I was doing. I have no experience with art therapy or special [...]
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I’ve written several posts about play and gaming as a central component of the creative process, things that are all innately human. I recently saw this related video embedded below of a TED talk by Dr. Stuart Brown from the National Institute for Play (yes, there is such a place). Dr. Brown is a pioneer [...]
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“I’m not creative.” “I can’t draw.” “I’m not artistic.” If I got paid every time I hear this I could stop building my lottery ticket origami collection. It makes me sad when people say these things. It makes me sad because it is not true and their beliefs rob them of their innate ability to [...]
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Posted in branding, consumer engagement, consumer generated content, consumer perception, customer engagement, leader, lifecycle, marketing, marketing innovation, transformation on Apr 7th, 2010
Do you remember seeing Apple’s 1984 commercial during the Super Bowl? I do, it was an amazing thing — totally groundbreaking hype. Steve Jobs has been at this a while and knows the game. The launch of the iPad was no less monumental in generating buzz in a different time. What strikes me as the [...]
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