Posted in community, leader, lifecycle, social network, transformation, tribes on Jun 13th, 2010
I love soccer. I know most Americans don’t get it, but I think the game is wonderful because it is filled with life lessons. With the 2010 World Cup in full swing now in South Africa, there is no shortage of lessons to learn. Consider this weekend’s 1-1 draw between England and the USA squad.
It [...]
Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer perception, customer engagement, donor engagement, follower, leader, marketing, marketing innovation, social marketing, social media, social network, spur communications, tribes, twitter, web on Dec 8th, 2009
Did you ever go on a campout? Do you remember telling stories around the campfire? Could you tell one of those stories today? Believe it or not, most people can. That story that you heard once or twice as a child is a vivid memory that can be recalled and retold. That’s pretty powerful. So, [...]
Posted in SPURspectives, community, donor, donor engagement, economic recession, follower, fundraising, leader, lifecycle, non profit, nonprofit, parable of tribes, spur communications, transformation, tribes on Jul 13th, 2009
A friend and her son just returned from a trip to Africa to visit her niece in the Peace Corps. The niece has spent the last two years in a very remote village in Zambia helping to build wells for drinking water. The village is so remote that the car my friend arrived in was [...]
Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, follower, fundraising, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social marketing, social media, social network, spur communications, tribes, twitter on May 13th, 2009
We all like to feel in control and hate feeling controlled. Most of us have learned that it is disastrous to try to control other people. Free will is part of what makes us human. When we encounter the human Rock of Gibraltar — someone so stubborn they simply will not budge — it is [...]
Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, fundraising, hub, hub and spoke, hubs, individualized marketing, investment, leader, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 29th, 2009
My first acting role was playing Walter Winchell in a 4th grade musical. I had no idea who Walter Winchell was — I was a 4th grader in the 1960s and Winchell was a radio gossip reporter during the 1930s – 50s. Even though my dad was a newspaper columnist and tried to explain it [...]
Posted in 1:1 Marketing, CRM, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, follower, fundraising, hub, hub and spoke, hubs, imitation, individualized marketing, kansas city, lifecycle, marketing, marketing innovation, network, non profit, nonprofit, one to one marketing, personalized marketing, pool, pools, social branding, social marketing, social media, social media hub, social network, spoke, spur communications, transformation, tribes, twitter, web on Apr 28th, 2009
Did you ever build a tree house? How about a fort, or a clubhouse? You know what I’m talking about. As children we’d gang together on a mission to build a place of our own a refuge, a place where we made the rules. It was something we’d cobble together from scraps of wood and [...]
Posted in andrew bard schmookler, imitation, parable of tribes, seth godin, transformation, tribes, withdrawl on Apr 6th, 2009
Marketing guru Seth Godin has us all abuzz about creating and empowering our tribes — our group of like-minded individuals who choose to better the world by following their chosen leader. This is a wonderful idea and I’m happy to participate. Tribes are cool. They empower people to make good things happen and we accomplish [...]
