Posted in branding, community, consumer behavior, consumer perception, kansas city, marketing, network, personalized marketing, social branding, social marketing, social media, social network, twitter, web on Aug 24th, 2010
The concept of promoting a personal brand has gained a lot of traction as social media have grown. In many respects it’s good for everyone involved. But it’s something I’ve never been comfortable with adopting. I’ve given it a lot of thought and now I think I understand my reluctance.
My friend Autom Tagsa wrote a [...]
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Posted in banking, community, consumer engagement, consumer perception, customer engagement, customer interaction, donor engagement, financial services, follower, fundraising, individualized marketing, investment, lifecycle, marketing, network, non profit, personalized marketing, social marketing, social media, social network, twitter on Jul 27th, 2010
Frontline associates are often the most frequent point of human contact provided by an organization. I’m talking about folks like the teller at your bank and the undergrad working the alumni association telethon. They’re the tip of the spear, yet they are also among the least empowered in the organization. Their roles are viewed as [...]
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Posted in branding, community, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, follower, marketing, network, social branding, social marketing, social media, social network, twitter, web on Jul 19th, 2010
I spend a lot of time negotiating between two camps of clients — those who want to embrace social media and those who don’t. A lot has been written about the pros and cons for every business sector. The bottom line is it has been around longer than you think and isn’t going away any [...]
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Posted in community, consumer behavior, consumer engagement, customer engagement, customer interaction, follower, investment, marketing, marketing innovation, network, social branding, social marketing, social media, social network, twitter, web on Apr 14th, 2010
I need your input to help solve a thorny problem.
A friend of a friend has built a successful business. His organization has an excellent territory sales force that required a sizable investment to create. It is an extremely valuable asset.
The problem: A new salesperson is suddenly having tremendous success selling through social media channels. Social [...]
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Posted in 1:1 Marketing, CRM, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, twitter on Apr 8th, 2010
Social media is just making its way to the financial services sector. A recent research report by American Century Investments found only 14% of financial advisory firms reporting that social media is producing tangible value for their firms. That’s pretty damning evidence until you see that only 19% reported using social media daily or more [...]
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Posted in SPURspectives, branding, community, consumer generated content, follower, marketing, marketing innovation, network, social media, social network, spur communications, twitter, web on Mar 22nd, 2010
The third book in the Age of Conversation series is about to hit the bookshelves! I co-authored a chapter in this one with my good friend, Jenny Meade. The Age of Conversation series is a compilation of 170 leading marketing thinkers from around the world discussing various aspects of social media.
Luminaries such as Amber [...]
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Posted in banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, financial services, follower, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, twitter, web on Mar 16th, 2010
A few weeks ago I wrote a series of posts that explored using nonprofit planning tools as a new lens for examining the financial services sector. This post is about a firm that did just that. The Bendigo and Adelaide Bank in Australia has created an online social community site for their customers and everyone [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 3rd, 2010
Part 3 of 3 — This week SPURspectives is examining the new opportunity opening up in the securities sector as a result of changes in the FINRA guidance regarding social media use. Social media is taking off and FINRA has said you are now free to move about the cabin. In this three part series [...]
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Posted in CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, follower, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 2nd, 2010
Part 2 of 3 — Yesterday’s post looked at the first two principles from Hildy Gottlieb’s book, The Pollyanna Principles, in light of how they might be applied to the securities sector’s opportunity with social media. Today SPURspectives is covering a few more of the principles and how they address some of the biggest objections [...]
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Posted in CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, financial services, investment, marketing, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, twitter, web on Mar 1st, 2010
Part 1 of 3 — The securities business is now free to participate in social media, thanks to the new FINRA guidelines. This should have a significant impact on the investment community interacts with customers. Needless to say, the financial sector is late to the social media party, but there are advantages to arriving late. [...]
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