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Category Archive for 'twitter'

Killing Your Brand With Silence

Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer perception, customer interaction, donor, donor engagement, follower, fundraising, leader, marketing, network, non profit, nonprofit, social marketing, social media, social network, spur communications, twitter on Feb 16th, 2010

I know of a small college that was just bumping along. It wasn’t getting bigger or smaller. It just existed — the poor stepchild of the big school down the road. Then the small school hired a new leader. The new leader was a dynamic fundraiser and high profile public figure. The school grew and [...]

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How New FINRA Regulations Will Shape Social Media

Posted in SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 9th, 2010

FINRA recently released their guidelines for financial advisors regarding social media. It essentially opens up the use of social media by financial advisors. This may not seem like good news on the surface to everyone. But if you consider that your retirement is one of the most, if not the single most expensive thing you [...]

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Advisors, Tweet Your Investors

Posted in 1:1 Marketing, CRM, SPURspectives, Uncategorized, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, insurance, investment, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 8th, 2010

The saying, “all good things come to pass,” is probably falling on the lips of more than one CEO at a financial firm these days. No, I’m not talking about market events; I’m talking about social media. The financial sector’s reluctance to use social channels is officially over. FINRA, the regulatory organization that provides rules [...]

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The Growing Economy and the Decline of Social Media

Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, economic recession, follower, marketing, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 3rd, 2010

Late last year I wrote a post wondering what would happen to social media as the economy recovers. Well, the pundits say that the economy is starting to recover and other pundits say that social media is changing. Twitter adoption is flattening out pretty quickly. My question to you is, why?
Have you personally changed your [...]

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Where is the Edge of Social Media Participation?

Posted in SPURspectives, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor engagement, marketing, network, social branding, social marketing, social media, social network, spur communications, twitter, web on Feb 1st, 2010

Edges matter — ask any first grader. If you color outside the edges you’ve got a problem. Edges matter in marketing. That’s where you win. Brand leadership is attained by owning an edge among the four major points of differentiation; price, product, performance, and placement.

Jackie Huba, author of the popular blog, Church of the Customer, [...]

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Generating Brand Equity for Investment Firms Through Social Media

Posted in 1:1 Marketing, CRM, SPURspectives, banking, branding, community, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, financial services, follower, individualized marketing, insurance, investment, leader, marketing, marketing budget, marketing innovation, network, one to one marketing, personalized marketing, social branding, social marketing, social media, social network, spur communications, twitter, web on Jan 19th, 2010

You’ve seen the look — the patronizing nod when you suggest using social media in your marketing mix. You know what they are thinking. Where’s the tangible benefit? We use accepted financial measures; sales, margins, profit, and return on assets (ROA). Rather than turn with your tail between your legs, tell what you can deliver [...]

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Winning In An Always-On World

Posted in SPURspectives, community, consumer behavior, consumer engagement, consumer perception, customer engagement, customer interaction, customer relationship management, follower, leader, marketing, marketing innovation, network, social branding, social marketing, social media, social network, spur communications, twitter on Jan 12th, 2010

The Baby Bells want more bandwidth. They gave us handheld devices with radically innovative functionality and we like it, a lot. They are suffocating in our use of their bandwidth. We are always on. Everyone’s a citizen journalist. I saw Captain Sully’s heroics on the Hudson nearly 45 minutes before it broke on CNN.com. I [...]

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How To Overcome The Boss’s Objections To Using Social Media — The Bad Comment

Posted in SPURspectives, consumer behavior, consumer engagement, consumer generated content, consumer perception, customer engagement, customer interaction, donor engagement, follower, leader, marketing, marketing innovation, network, social marketing, social media, social media hub, social network, spur communications, twitter, web on Jan 5th, 2010

“We can’t use social media. Someone might say something bad about us.” — Anonymous Executive
If I had a quarter for every time I’ve heard that objection, I’d never fear a parking meter again. It makes me crazy — executives who desperately want their staff to talk to customers and prospects but refuse to use social [...]

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Four Ways The Holidays Will Help Your Business

Posted in SPURspectives, branding, community, consumer behavior, consumer generated content, consumer perception, customer engagement, customer interaction, customer relationship management, donor, donor engagement, hub and spoke, investment, leader, marketing, marketing budget, marketing innovation, network, non profit, nonprofit, social branding, social marketing, social media, social network, spur communications, transformation, twitter, web on Dec 22nd, 2009

The familiarity of the holidays is upon us. It’s a time to spend with friends and family, a time to be reflective, a time to share. It’s also the end of the year for business owners and division managers — another time to spend being reflective and sharing with friends. We do it every year. [...]

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Storytelling for Business — The Campfire Principle

Posted in SPURspectives, Uncategorized, branding, community, consumer engagement, consumer perception, customer engagement, donor engagement, follower, leader, marketing, marketing innovation, social marketing, social media, social network, spur communications, tribes, twitter, web on Dec 8th, 2009

Did you ever go on a campout? Do you remember telling stories around the campfire? Could you tell one of those stories today? Believe it or not, most people can. That story that you heard once or twice as a child is a vivid memory that can be recalled and retold. That’s pretty powerful. So, [...]

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