Posted in Uncategorized, community, consumer behavior, consumer generated content, marketing, social branding, social marketing, social media, social network, web on Jun 14th, 2011
SHARETHIS.addEntry({ title: “Fighting Back from Social Media Hoaxes”, url: “http://spurspectives.com/fighting-back-from-social-media-hoaxes/” });
Posted in SPURspectives, Uncategorized, financial services, investment, leader, marketing innovation, network, nonprofit, social network, transformation on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
Posted in Uncategorized, branding, consumer behavior, consumer perception, customer interaction, donor engagement, marketing, marketing innovation, social marketing, social media on Mar 28th, 2011
The quest for ROI is distorting how we conduct marketing. In a desperate attempt to appear relevant to the C suite, there is a mad rush to test and measure. We gather and process quantitative data with the fervor of a 49er mining gold. Hey, I am all for marketing analytics [...]
Posted in Uncategorized, donor, donor engagement, fundraising, non profit, nonprofit on Mar 1st, 2011
Grants will support nonprofits, charities and voluntary organizations of all types in the United States, Canada and the United Kingdom
How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of [...]
Posted in Uncategorized, community, donor, follower, fundraising, investment, non profit, nonprofit, social network on Oct 15th, 2010
Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to [...]
Posted in Uncategorized, community, donor, donor engagement, front porch, fundraising, investment on Sep 30th, 2010
Monday, October 4th is of World Habitat Day sponsored by Habitat for Humanity.
Habitat’s international World Habitat Day efforts will focus on the link between housing and health. One way that you can learn more about this is through the 2011 Shelter Report, which focuses on the need for more research on the connections between healthy [...]
Posted in Uncategorized, community, consumer perception, customer engagement, customer interaction, follower, marketing, web on Jun 26th, 2010
To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
Posted in Uncategorized, banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
Posted in Uncategorized, banking, branding, consumer behavior, financial services, fundraising, network, nonprofit, social media on Jun 1st, 2010
Frequent readers of SPURspectives know that I often write about issues related to investment or philanthropy — two seemingly disparate, yet related subjects. Spur Communications contends that investing and philanthropy are related from a marketing standpoint by sharing similar psychological motivators. Inspiring someone to invest in ensuring they have a better future is a short [...]
Posted in Uncategorized on May 31st, 2010
One Memorial Day weekend in Dayton, Ohio during the mid 1960’s my entrepreneurial older brother conscripted my younger sister and I to assist him with one of his many get rich projects. We had yet to learn that we were not included on the list of potential beneficiaries. This particular endeavor involved creating a haunted [...]
