Thoughts on the intersection of social media and 1:1 marketing
Posted in non profit, nonprofit, transformation, Uncategorized on Dec 17th, 2012
The following is a guest post by Hildy Gottlieb, co-founder of Creating the Future It is time. It is time for those of us who want to live in communities rooted in peace and compassion to take powerful action to create those communities, to create that world. It is time for us to take a stand [...]
Posted in customer relationship management, donor engagement, follower, network, nonprofit, social media, social network, Uncategorized on Dec 7th, 2012
Do you use Linkedin? I’m surprised how many people in the nonprofit sector answer no when I ask this. Digging deeper I usually get a sheepish shuffle mumbling about how it doesn’t do much. I think it can be one of the most powerful tools an organization can use for fundraising. In this post I’m [...]
Posted in community, consumer behavior, consumer generated content, marketing, social branding, social marketing, social media, social network, Uncategorized, web on Jun 14th, 2011
Posted in financial services, investment, leader, marketing innovation, network, nonprofit, social network, SPURspectives, transformation, Uncategorized on Apr 3rd, 2011
This week marks the 2nd anniversary of one of my favorite books written by one of my favorite people — The Pollyanna Principles by Hildy Gottlieb. Loyal readers of Spurspectives may have seen a few posts referencing this book. There are links to some of them below. This is one of my favorite books because [...]
Posted in branding, consumer behavior, consumer perception, customer interaction, donor engagement, marketing, marketing innovation, social marketing, social media, Uncategorized on Mar 28th, 2011
The quest for ROI is distorting how we conduct marketing. In a desperate attempt to appear relevant to the C suite, there is a mad rush to test and measure. We gather and process quantitative data with the fervor of a 49er mining gold. Hey, I am all for marketing analytics and delivering ROI. But [...]
Posted in donor, donor engagement, fundraising, non profit, nonprofit, Uncategorized on Mar 1st, 2011
Grants will support nonprofits, charities and voluntary organizations of all types in the United States, Canada and the United Kingdom How often does your organization step back and remember your mission? Sure, you know what your mission is, but how often do you refine the sense of mission that exists in the hearts of your [...]
Posted in community, donor, follower, fundraising, investment, non profit, nonprofit, social network, Uncategorized on Oct 15th, 2010
Today is Blog Action Day. It’s an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year the issue being discussed is something very near and dear to all of [...]
Posted in community, donor, donor engagement, front porch, fundraising, investment, Uncategorized on Sep 30th, 2010
Monday, October 4th is of World Habitat Day sponsored by Habitat for Humanity. Habitat’s international World Habitat Day efforts will focus on the link between housing and health. One way that you can learn more about this is through the 2011 Shelter Report, which focuses on the need for more research on the connections between [...]
Posted in community, consumer perception, customer engagement, customer interaction, follower, marketing, Uncategorized, web on Jun 26th, 2010
To the drone of vuvuzelas the US National Team’s World Cup drama came to an end this last weekend with Ghana winning 2-1 in overtime. It’s bittersweet. I’m sad that it’s over for the US, but happy that we did so well. The question that remains is, will the vuvuzela infiltrate US soccer the way [...]
Posted in banking, branding, community, consumer engagement, consumer generated content, consumer perception, customer interaction, follower, investment, lifecycle, marketing, marketing budget, marketing innovation, network, social branding, social marketing, social media, transformation, Uncategorized on Jun 16th, 2010
The BP oil spill in the Gulf of Mexico is an unprecedented tragedy. The extent of damage to the ecosystem, economy and lives of countless people is staggering. But it has also been enlightening. Our always on connectivity, social networks and the instantaneous spread of news by citizen journalists has shown this crisis to be [...]
