SPURspectives

Twitter…what a fascinatingly, odd idea. Our agency started participating in this social media phenomenon to see what the fuss is all about. I have to admit, at first I thought it was one of the stupidest ideas I have ever seen…why would I want people to know what I’m doing all the time? So, I pushed past my reluctance and gave it a whirl.

My perceptions of Twitter were completely backwards. What an amazingly, spurtastic idea. I mean a place where people can search, track and participate in real time conversations about what’s going on in their own individual life about what’s important to them. Real time conversations with real individuals! Can you imagine what that could do for your brand’s customer engagement strategies?

By simply searching for certain keywords, you can see what people are saying about your company, brand, industry, products, competitors etc. After finding people talking about what you searched for, you can start a dialog and engage in a conversation with that individual right where they left off. This is helpful to ease negative feelings, turn loyal customers into advocates, research product ideas, research the competition, and, and, and… The power of Twitter is unimaginable.

As I’ve mentioned before, the power transition is shifting from the marketer to the consumer. We, as marketers, have to embrace this fact and engage the consumer on their level, in their personal sphere. Twitter is a great tool for this type of strategy. Get out there and Tweet. I will personally be your first follower if you want. SpurPaul

Here’s a quick rundown of how Twitter actually works…

Tags: brand advocacy, brand loyalty, customer engagement, marketing, spur, spur communications, twitter