Comments on: Differential Advantage Is More Than The Lowest Price http://spurspectives.com/differential-advantage-is-more-than-the-lowest-price/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:13:29 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/differential-advantage-is-more-than-the-lowest-price/#comment-10291 David Svet Wed, 14 Jul 2010 15:13:14 +0000 http://spurspectives.com/?p=236#comment-10291 Thanks Zan. Yes, it is simple and very powerful once realized. Everybody knows what there company does, some even know how they do it. Most companies haven't considered why they do it. Answering that question opens up a whole new world for those who figure it out. David Thanks Zan. Yes, it is simple and very powerful once realized. Everybody knows what there company does, some even know how they do it. Most companies haven’t considered why they do it. Answering that question opens up a whole new world for those who figure it out.

David

]]> By: Zan McColloch-Lussier http://spurspectives.com/differential-advantage-is-more-than-the-lowest-price/#comment-10290 Zan McColloch-Lussier Wed, 14 Jul 2010 13:59:46 +0000 http://spurspectives.com/?p=236#comment-10290 It does come down to those 3 simple questions, doesn't it? It doesn't matter what type of brand you are creating, that is the essence of what you are looking at. It is all about 'why'. Thanks for the simple frame. I have been working on developing my brand and this was some real helpful clarity. And hey, someday that bank might realize that it is all about 'why' and they'll come calling. It does come down to those 3 simple questions, doesn’t it? It doesn’t matter what type of brand you are creating, that is the essence of what you are looking at. It is all about ‘why’.

Thanks for the simple frame. I have been working on developing my brand and this was some real helpful clarity.

And hey, someday that bank might realize that it is all about ‘why’ and they’ll come calling.

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