Comments on: Embracing The Back To Basics Movement http://spurspectives.com/embracing-the-back-to-basics-movement/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:21:32 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/embracing-the-back-to-basics-movement/#comment-8867 David Svet Tue, 06 Apr 2010 18:36:02 +0000 http://spurspectives.com/?p=206#comment-8867 Thanks Mary! Wow, foul-breathed lagomorphs! That's awesome. Yes, you're right. Feelings matter so much. Most of business success is about delivering a consistent, excellent experience. Thanks Mary! Wow, foul-breathed lagomorphs! That’s awesome.

Yes, you’re right. Feelings matter so much. Most of business success is about delivering a consistent, excellent experience.

]]> By: Mary McKitrick http://spurspectives.com/embracing-the-back-to-basics-movement/#comment-8865 Mary McKitrick Tue, 06 Apr 2010 18:05:17 +0000 http://spurspectives.com/?p=206#comment-8865 David, what a wonderful post (I especially like the vision of the fat, foul-breathed lagomorphs! Nice drawing!). For me, getting back to basics means remembering that there must always be a plan (something that it's easy for small business owners to overlook). Specialise in your focus, so that you're not all over the place trying to be everything to everyone; nurture your connections and try to make the experience you provide the very best that it can be. If your clients/customers feel good when they do business with you they're going to keep coming back. I really agree with you about the relationships - especially now that there are so many ways to deal with people without really connecting & the personal touch is probably more valued than ever. David, what a wonderful post (I especially like the vision of the fat, foul-breathed lagomorphs! Nice drawing!). For me, getting back to basics means remembering that there must always be a plan (something that it’s easy for small business owners to overlook). Specialise in your focus, so that you’re not all over the place trying to be everything to everyone; nurture your connections and try to make the experience you provide the very best that it can be. If your clients/customers feel good when they do business with you they’re going to keep coming back. I really agree with you about the relationships - especially now that there are so many ways to deal with people without really connecting & the personal touch is probably more valued than ever.

]]> By: David Svet http://spurspectives.com/embracing-the-back-to-basics-movement/#comment-8704 David Svet Mon, 29 Mar 2010 18:14:24 +0000 http://spurspectives.com/?p=206#comment-8704 Autom, I agree that this is a bottom liner's dream. What seems to be happening is something like the way Hollywood does production — lots and lots of independents, small biz, and temps reporting to a small production company for the duration of the production only to disband when the work is done. All the more reason to have a plan. Otherwise it will be like herding cats. Autom, I agree that this is a bottom liner’s dream. What seems to be happening is something like the way Hollywood does production — lots and lots of independents, small biz, and temps reporting to a small production company for the duration of the production only to disband when the work is done. All the more reason to have a plan. Otherwise it will be like herding cats.

]]> By: autom http://spurspectives.com/embracing-the-back-to-basics-movement/#comment-8702 autom Mon, 29 Mar 2010 17:47:38 +0000 http://spurspectives.com/?p=206#comment-8702 "You will likely never be this lean again." i share the optimism in this sentiment, Dave. yet i also wonder, as we get deeply entrenched in rapidly evolving technologies meant to streamline workforce structures whether or not lean will in fact become the new black. in concept. the very notion of sustaining minimal headcount while maintaining or increasing productivity sounds like a bottom line freak's dream..but to your point, are orgs (large mid and small) taking stock of the tried-true-and-tested marketing basics? in my view, are they at least consulting with in-house or longstanding experts in the field to properly evaluate opportunities, re-tweak strategies, re-visit ideas, etc. indeed, there is tremendous value (likely overlooked or ignored) in referring to learnings/outcomes borne of plans/strategies modeled after the basics..in *any* discipline thanks for the thought share - gr8 to swing by and say hello again - a “You will likely never be this lean again.” i share the optimism in this sentiment, Dave. yet i also wonder, as we get deeply entrenched in rapidly evolving technologies meant to streamline workforce structures whether or not lean will in fact become the new black. in concept. the very notion of sustaining minimal headcount while maintaining or increasing productivity sounds like a bottom line freak’s dream..but to your point, are orgs (large mid and small) taking stock of the tried-true-and-tested marketing basics? in my view, are they at least consulting with in-house or longstanding experts in the field to properly evaluate opportunities, re-tweak strategies, re-visit ideas, etc. indeed, there is tremendous value (likely overlooked or ignored) in referring to learnings/outcomes borne of plans/strategies modeled after the basics..in *any* discipline

thanks for the thought share - gr8 to swing by and say hello again - a

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