http://spurspectives.com/hi-bob-is-not-personalization/ Thoughts on the intersection of social media and 1:1 marketing Tue, 16 Mar 2010 07:46:19 +0000 http://wordpress.org/?v=2.5.1 http://spurspectives.com/hi-bob-is-not-personalization/#comment-52 Scott Oppliger Wed, 12 Nov 2008 20:24:04 +0000 http://spurspectives.com/?p=49#comment-52 Good article Dave. "Hi Bobs" aren't any more effective than any other form of "normal" direct mail that's not personalized. I agree that 1:1 marketing has it's place and can be highly effective, but in order to engage the recipient the sender needs to think a little deeper than "Hi Bob". Good article Dave. “Hi Bobs” aren’t any more effective than any other form of “normal” direct mail that’s not personalized. I agree that 1:1 marketing has it’s place and can be highly effective, but in order to engage the recipient the sender needs to think a little deeper than “Hi Bob”.

]]> http://spurspectives.com/hi-bob-is-not-personalization/#comment-51 » Hi Bob is Not Personalization Wed, 12 Nov 2008 17:58:30 +0000 http://spurspectives.com/?p=49#comment-51 [...] Our clients are in the healthcare, financial services, higher education , and not-for-profit sectors. We are very successful in using 1:1 multi-channel marketing in concert with social media to connect with individuals to drive … Original post [...] [...] Our clients are in the healthcare, financial services, higher education , and not-for-profit sectors. We are very successful in using 1:1 multi-channel marketing in concert with social media to connect with individuals to drive … Original post [...]

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