Comments on: How a Big Plan Makes a Big Difference http://spurspectives.com/how-a-big-plan-makes-a-big-difference/ Thoughts on the intersection of social media and 1:1 marketing Thu, 17 May 2012 13:45:09 +0000 http://wordpress.org/?v=2.5.1 By: David Svet http://spurspectives.com/how-a-big-plan-makes-a-big-difference/#comment-8605 David Svet Thu, 25 Mar 2010 22:38:03 +0000 http://spurspectives.com/?p=204#comment-8605 John - Very good point. These folks have been great to talk to about their effort. They put the 'community' in community banking. Fantastic attitude! David John - Very good point. These folks have been great to talk to about their effort. They put the ‘community’ in community banking. Fantastic attitude!

David

]]> By: John Haydon http://spurspectives.com/how-a-big-plan-makes-a-big-difference/#comment-8411 John Haydon Wed, 17 Mar 2010 16:06:18 +0000 http://spurspectives.com/?p=204#comment-8411 David - Great example of putting the cause first. Too often, I see companies and orgs anxious to put some sort or branding or call to action in their cause marketing. People are smart, they can sense instantly if a good cause effort is sincere or just a cause wash. Looks like this band did two things right: 1. Had conviction that the mission was much bigger than their bank. 2. Trusted that their customers and prospects (and all people) want to do good in the world. John David - Great example of putting the cause first. Too often, I see companies and orgs anxious to put some sort or branding or call to action in their cause marketing. People are smart, they can sense instantly if a good cause effort is sincere or just a cause wash. Looks like this band did two things right:
1. Had conviction that the mission was much bigger than their bank.
2. Trusted that their customers and prospects (and all people) want to do good in the world.

John

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